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The coffee break guide to email engagement


Target your campaigns by audience engagement

Measuring opens and clicks is a good start but you’ll probably want to be a bit more objective when it comes to understanding how close you really are to your customers.

Traditional email performance metrics give useful campaign- based feedback but to get anything more than a basic understanding of engagement you’ll need to measure a number of different factors and over a prolonged period of time.

With the right approach, and the right tools, engagement can not only be measured, but managed and actively exploited.

Topics included:

This coffee break guide takes you through the key principles of email marketing engagement and provides actionable advice that you can put to use straight away.

• The characteristics of customer engagement
• Introduction to precision targeting for email campaigns
• Profiling email subscribers by their engagement
• The characteristics of engaged and disengaged audiences
• Using engagement – from re-engagement campaigns to VIP rewards


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