These days, more and more companies are creating Facebook pages with the understanding that they are a great way to talk to people interested in your business. There are now 500 million users on Facebook and the question is, how do you make your page stand out and grow your page effectively? Here are our top 10 tips to success.
- Respond to comments. If your customers are talking to you it’s vital you respond. This applies to all comments, even if they’re negative. Facebook (and all social media websites) are great for interacting with customers and developing your brand. Your customers are more likely to talk to you if they know you’ll respond and all comments should be viewed as valuable. You never know, you might learn something interesting!
- Include company information and a recognisable company picture. There’s nothing worse than visiting a fan page and not being 100% certain that it’s the right page you were looking for. It’s not about bombarding people with loads of information about your business, but a link to your website and a little detail about what product or your service you’re offering can go a long way.
- Regularly update your fans. This tip is all about trial and error. What may work for some pages may not work for others, so it’s important to update your fans and see what kind of response you get. Once a day is a good starting place, but try and keep your updates varied and insightful. Often, photos will be more effective than words and link posting.
- Use Facebook Insights. Insights are fantastic at providing in depth information about the fan activity on your page. For example you can gain insights about who your fans are, how many interactions an update had and when you gained or lost fans. You can also compare the success of updates to help you understand what makes your fans like or comment on an update.
- Link to interesting information and images. Depending on the business you’re running, you could include links to interesting information which your fans will enjoy. For example if you’re a restaurant you may post a link to a restaurant review. You could also include links to your website to help increase website traffic. Be careful not to bombard fans with links all the time as it’s important to have varied updates.
- Use bit.ly. bit.ly allows you to track how many times a link is clicked. Therefore, if you place a link on Facebook, why not use bit.ly to help you understand how successful the update was? You can also use bit.ly for links on your website, Twitter etc.
- Incentivise your fans. There are so many Facebook pages these days that it almost becomes a fight to get the attention of potential fans. Incentives and competitions are a great way of rewarding people for becoming a fan of your page, as everyone loves a discount! For example if you’re a clothes retailer you may run a discount voucher exclusive to fans. As well as encouraging new people to become a fan it will give existing fans the impression that they have an advantage over others by being a fan!
- Try Facebook ads. Facebook ads are a great way of targeting people who may be interested in your page, and what’s great is that you can decide how much you want to spend when setting up your advert. We recommend using interesting wording which will make people click an advert. You can also decide if you want to be charged based on fan impressions or clicks you get to your page. To find out more about Facebook ads check out our handy blog post.
- Include links to your page. Once you’ve launched your Facebook page it’s important to promote the page using all the tools available to you. So your email newsletter, website, tweets and any other media you publish should contain a link to your Facebook page. This can be an effective way of encouraging existing customers to become a fan, as well as a way of promoting your page without any cost.
- Add a newsletter form to your page. Using your Sign-Up.to account you can place your data capture form on your Facebook page. This could be a really useful way of converting fans to email subscribers, and then ultimately to customers.
Some of the tips discussed may be more relevant to some businesses than others, but they are a great place to start. As mentioned in tip 3, it’s all about trial and error and learning how your fans will react to different activities. We hope these tips will prove useful to you but let us know if you have any additional tips in the comments box below!