Social sharing: 5 signs it’s time to change your Twitter strategy

5 minute read

Twitter is a great tool for developing customer relationships and promoting your business – but what if it’s not going as smoothly as you’d hoped? Here are our top five signs that it’s time to change your Twitter strategy.

You haven’t tweeted for a week

Running out of content? Decided to have a bit of a break? How are followers going to remember who you are if you rarely tweet? It’s really important to keep the updates flowing – even if it’s just replying to comments or retweeting interesting information. Just as with too many tweets, keeping quiet will just give followers a reason to click that dreaded ‘unfollow’ button. Why not try creating a plan for a two week period? That way you can look at the frequency of tweets and decide if more or less are needed. Remember, there’s always an element of trial and error in posting messages and it’s important to tailor your tweets, and their frequency, to the needs of your customers.

New followers are few and far between

A good way of monitoring how many new followers you have is through notification emails. If you are rarely seeing these emails, it’s time to do something. It might be that users haven’t been able to find you or perhaps they don’t see the immediate benefit of following you. Why not set up some search functions in Tweetdeck to find users, or start replying to tweets from your followers? This might help get the ball rolling. Attracting an interest is important; interest and curiosity is what will draw people to you and your business.

It’s not being advertised on your website

If your Twitter page isn’t being advertised on your website how can it be taken seriously? Social media either is or isn’t part of your marketing strategy. If a Twitter account is being used make sure it’s included in every channel. Social media has become a friendly and comfortable way of communicating with people, and a potential customer may feel more inclined to send you a quick tweet than to write you an email.

No one responds to your tweets

Are your tweets asking questions and getting no response? Or perhaps there isn’t a question, but still no reaction or retweets? If so, it’s time to look at the messages you’re sending.

If you want people to interact with you, you need to give them a reason. For example, Twitter (and social media as a whole) can’t be used as simply a promotional tool; it needs to be about interactions and finding new ways to reach people interested in your business.

Why not ask followers a question? Perhaps you’re an online clothes retailer? Why not ask people if they like a new line of clothing. Or maybe you’re undertaking a logo redesign; why not share the designs with followers? Followers will feel like their opinion is important and, at the same time, you’ll appeal to new followers.

Even you’re bored with your updates

Evaluating previous tweets and activity is an important part of social media marketing – this is where you’ll spot the good and bad things you’re doing. If you find yourself in a position where your updates are a little dull it’s time to get creative! Brainstorming is an old favourite, and something I do often at, and really can bring a lot of value. It’s important to be objective and with anything, to think outside the box. There’s no harm in doing something a little bit different, and a bit of originality might be just the key to elevating your Twitter presence.

We hope you found this post useful, and if you have any tips for businesses trying to improve their Twitter activity leave them in the comments box below!