In the latest addition to our series of coffee break guides, we’ve summed up the essential things for you to consider if you’re taking your online marketing to the world of social media. Whether you’re new to the concept or you’re a well versed social veteran, our coffee break guide to social media provides a useful checklist to ensure you’ve got everything covered.
Social media platforms each have their own unique features and the benefits vary greatly; different sites will be better suited to different types of business. In this guide, we’ve highlighted some of the key ways to identify the benefits and applications of the major social platforms such as Facebook and Twitter, to help make selecting the most appropriate ones for your business super easy.
One of the real challenges for social marketers of all levels is finding the right tone of voice for your brand. To put you on the right path, we’ve put together some handy pointers to help strengthen your social presence and maximise return from your social marketing efforts.
If you’re not careful you could spend your entire working week on your social marketing, but it doesn’t have to be that time consuming. From researching the market to posting updates and getting involved in the great social conversations unique to this medium, it’s important to make sure you’re contributing efficiently to your overall marketing goals. Our guide will help ensure you’re making the most of your time in the social media environment.
Check out the Sign-Up.to coffee break guide to social media here. You can even download a PDF version to print and keep for your next coffee break read.