Whether you dread the ‘C’ word, or you’ve already got your tree up and a cupboard full of mince pies, the festive season is a great opportunity to boost your email marketing results. Here are our top tips for making the most it:
Christmas is a great opportunity to get a bit more creative with your email designs and content and breath a bit of fresh air into your campaigns. We’re not just talking about the look here – examine your content as well, can you add a seasonal theme to add more depth to your campaigns and engage your audience?
Look to re-establish relationships
Because your can take a slightly alternative approach, now is an ideal time to try and re-establish relationships with your less reactive contacts – why not target them with an extra special seasonal offer?
Drive more business in your slow periods
If you’re in a business to business sector, this may be a slow period for you – use your emails to give you a seasonal boost, or to help you line up extra business for 2008.
Build that database!
If you’re in retail or any consumer business this is probably a peak time for you. Make sure you use every opportunity to capture opt-in from your customers so that you can continue to market to them in the future, when things might not be so busy. For a host of tips on building your database, check out this article.
Don’t forget your checks
As with any campaign – don’t forget your essential checks before you launch.