Marketing Automation – out now!

2 minute read

marketing automationMarketing Automation is a revolutionary way to automate many of your most important email marketing actions, so you can build better relationships with your subscribers and get more from your marketing, for less effort. It’s our newest feature and it’s available now!

How does Marketing Automation work? It’s a handy tool that allows you to set up rules which perform actions automatically when a subscriber acts in a certain way.

There are lots of ways you can automate your marketing with this new tool, making it easy to get even closer to your subscribers.

marketing automation events

Here are a few ideas of ways you can put marketing automation to use for you:

  • Send an email or SMS message to a subscriber on, or before, their birthday – perfect if you’d like to give them a reward or discount.
  • Receive a notification email if someone clicks on a link within your email – for example you might have different salespeople who deal with different product areas.
  • Send an email or SMS message to a subscriber if they open your email or click on a specific link. This is a great option for sending follow up product information emails.

marketing automation rules

Marketing Automation is available in your account now, under the Send tab, ready for you to try out. If you don’t currently have a account why not open up a demo account today?

There are endless opportunities with Marketing Automation and it’s a system we will continue to build upon in the coming months. To get started, why not check out some of our handy guides which will show you around the system and give you some ideas of how it can be applied to your business.

As always, we’d love to hear your feedback on our newest feature so please leave your comments in the box below or drop us an email. We look forward to hearing how you’ll be using Marketing Automation for your business!