Take a look at our top news stories of the week gone by. This week we’re talking brand advertising, artificial intelligence and high performance computing – of course!
1. IAB UK switch to Sign-Up.to
News just in! The Internet Advertising Bureau UK has switched to Sign-Up.to for their email marketing. The IAB is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.
2. All for 1 – Coca Cola moves to one-brand strategy
Talking of brand advertising, Coca-Cola is to introduce a ‘one brand strategy‘ where its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life will now be marketed underneath the single Coca-Cola master brand.
3. Test yourself on Facebook’s artificial intelligence questions
AI researchers at Facebook have come up with a series of logic questions that they say an artificial intelligence must be able to answer if it is ever to match the brain power of a human. See how you score – my bet is 4/5.
4. Moore’s ‘law’ is not dead – but it might be ill
Finally, one for the geeks? 50 years after Gordon Moore’s prediction of a doubling of computational processing power every 2 years, current conjecture is that his ‘law’ is looking increasingly infeasible over the coming years.
Have any other news stories caught your eye? Drop us a tweet and tell us all about them.