Email benchmarks are in the news…

3 minute read

Our 2016 Email Marketing Benchmark Report has been making waves in the press lately.  Here are a couple of the recent mentions…

eConsultancy

eConsultancy

“Email continues to be an extremely important marketing channel, so it’s important to know how well your email efforts are performing. But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against.” Read the full article here.

eConsultancy

Host Online

“The latest research from email marketing services provider Sign-Up.to lets you compare your outcomes with your peers and highlights tips to help you improve your email marketing results. Read on for insights into how the sector is performing and download the free report for more detail and valuable advice.” Read the full article here.

Host Online

Internet Retailing

“Email marketing continues to boom thanks to mobile. According to the latest Email Marketing Benchmark Report from Sign-Up.to mobile email open rates are at a staggering 54.59% (1.2% increase from 2015 figures). This compares to the average open rate on all emails of 24.88%, which has itself increased by 1.8% – with a seven year-on-year increase.” Read the full article here.

InternetRetailing

PerformanceIn

“UK email marketers can benchmark their performance against the rest of the country today, courtesy of new research. A survey by email marketing software provider Sign-Up.to shows average open rates sitting at 24.88% throughout 2015, accounting for an overall increase of 1.8% year on year, while click-through rates averaged 3.43% – an annual increase of 9.3%.” Read the full article here.

Performance In

ITProPortal

“There’s no stopping email marketing. You might be annoyed by the constant marketing you’re getting in your email, but that’s only because research shows that the method works. Not only does it work, but it’s working better than (almost) ever. Email marketing software provider Sign-Up.to released its new annual Email Marketing Benchmark Report. The report says that the average open rate of marketing email jumped 1.8 per cent year-on-year, to 24.88 per cent. This also means the average open rate has been growing for seven consecutive years.” Read the full article here.

ITProPortal

If you haven’t got your copy of the 2016 Benchmark Report yet – you can download it for free at our website. Download the full 33 page PDF here.

2016 email marketing benchmark cover