Good email design – spotlight on Unusual Hotels of the World

3 minute read

Following on from last month’s Tell Tale Travel good email design post, this month I turn my attention to another travel company. Unusual Hotels of the World specialise in seeking out opportunities for their customers to book unique and interesting hotel stays.

Choosing just one of their email campaigns to talk about was certainly difficult! I chose this email campaign purely because I visited Berlin in October 2012 and I wish I’d known about this hotel! Their website and email campaigns are really appealing to people who enjoy travelling far and wide and they use interesting images to tell a story.

What I like most about this email design is its simplicity. While the style wouldn’t work for all industries, businesses selling travel services have the advantage in that a picture tells a thousand words. The results for this campaign are already in line with industry averages, though I think these could be pushed even higher with some more prominent call-to-actions – perhaps by adding copy to the main email image.


Looking at the template as a whole, the headline and footer images have been saved as a custom template in the account, meaning they simple have to add the central content each time. This helps maintain branding and reduces the time spent creating each campaign, ideal for a busy marketer! Why not speak to our team about getting something similar set-up for your email campaigns?

This creative successfully covers ‘the basics’, with a clear online view link and unsubscribe option. There are also prominent social media links for those wanting to follow those pages. One further suggestion I would make is to include first name personalisation in their campaigns, for that added personal touch. On that note, I really enjoy the images at the bottom, of the owners of Unusual Hotels of the World. It’s informal and adds personality to the email.

Feeling inspired to design your own email masterpiece but need some assistance? We’ve got plenty of free email marketing templates which are sure to help get you started. Have you designed an email campaign you’re particularly proud of? Drop us an email and you could feature on this blog.