Welcome to the third edition of the Rundown Report. Make sure you check out the last Rundown Report on our blog to catch up on all the news from last week. We’ve been searching the web for the latest news from around the world of online marketing and social media and have collated some of the most interesting articles below. Make sure you check out the Rundown Report every Friday to keep up-to-date with the online marketing and social media scene.
Email marketing news
- Fashion retailers are still failing to optimise email marketing for mobile | Email opens across mobile devices almost hit 50% of total opens this month, yet it seems fashion retailers aren’t quite catering for this market. Econsultancy takes a look at where improvements could be made.
- Killer terms for subject lines and calls to action | Driving people to open your email campaigns or click on links within your campaigns can sometimes be difficult. Email Yogi have complied this list of killer subject lines and calls to action to help you out.
- Sony adds Pinterest to its email marketing strategy | Since good imagery has always been an important part of an email campaign it’s surprising Pinterest hasn’t had more of a social focus before. Econsultancy looks at how Sony are encouraging use of Pinterest through its new email marketing campaigns.
Social media news
- Introducing custom timelines: create timelines of Tweets for everyone | Twitter have now made it easier to see the Tweets that you want to see. You can now create your own timelines and share them with fellow Twitter users. Read all about this interesting development on the Twitter blog.
- Say hello to Vine for Windows Phone | As you may be aware, we’re fans of Vine, so we’re excited to see that Vine has been added to Windows Mobile. The Vine blog explains all.
- Chatting with Mr Snapchat, the 23-year-old who turned down £1.9 billion | Snapchat seems to have taken over the world recently, so much so Facebook wanted a piece of it. They’ve just had a $3 billion (£1.9 billion) offer turned down by the 23-year-old founder. The BBC finds out why.
- Six examples of prankvertising: they’re big but are they clever? | We’ve noticed a rise in ‘prankvertising’ recently, as have Econsultancy. They look in to whether these types of ads actually work.
- Behind the scenes of the most heartwarming Christmas ad of the year | Have you seen this year’s John Lewis Christmas ad? Of course you have! BuzzFeed show you how the advert was made. I guarantee it’ll make you love it even more.
- 10 interesting digital marketing statistics we’ve seen this week | Take a look at these interesting statistics collected by Econsultancy, including how Alibaba took $5.7 billion in one day and how the John Lewis Christmas ad is breaking its own records.
- The Useless Web | A fantastic and completely pointless website that can keep you occupied for hours. Get passed around some of the strangest and most useless websites around. My personal favourite has to be heeeeeeeey.com.
Image of the week
Today is Children In Need and to support this great cause we’ve donned our superhero outfits and baked some cakes to raise some money! Let us know what you think about our costumes.
That’s all for now, folks. Have a great weekend, and make sure you check out next week’s Rundown Report for more news from around the marketing world. Got any ideas of things we should feature next week? Email your suggestions to me at firstname.lastname@example.org!