Getting better ROI using our email marketing analysis tools

4 minute read

Your subscribers are increasingly bombarded with products, ideas, sales and offers – so how do you make yourself heard over everyone else? Listen to your subscribers. They can tell you what worked, which campaigns they were most engaged with and when they were most receptive to them. There are few things I like better than poring over numbers but don’t worry; I know ploughing through data analysis isn’t everyone’s idea of fun. Fortunately, my colleagues here at have created some very handy email marketing analysis tools which you can use to help you make sense of all the information at your disposal. These tools can be found under the Analyse tab in all accounts, labelled ‘Email analysis’.

Where to find analyse

How do my email campaigns compare? Which are my best performing campaigns by open rate or clicks?
email comparison toolsWith the email comparison tools you can pick out the most popular subject lines, identify where the highest click rates were and even directly compare campaigns you’ve run in the past. Why not use tips from these reports to transform one of our free templates into your best campaign yet?

How many subscribersHow many new subscribers do I have?
No new subscribers recently? Try creating a form using and adding it to your website or Facebook page to encourage people to sign up to hear from you. There are lots of great ways of attracting new subscribers. Test out a few ideas and then come back and see which had the best impact on your subscriber count.

ActivityHow does activity vary by day of week or time of day?
The time and day your subscribers open your emails can tell you a lot about who they are. Are they night owls? 9-5 workers? Or stay at home parents? Depending on your audience, there will be particular times and days when they are more receptive to your emails. Use this information to make sure you’re sending at the right time.

How does my email performance vary by domain?domains
Actually getting your emails into the inbox is one of the major hurdles of email marketing and we spend a lot of time and effort trying to help you maximise delivery of your campaigns. In the Email analysis section, you can see a report of how successfully you’re delivering to the biggest email clients. Remember, old data often has lots of inactive email addresses which will bounce, damaging your sending reputation and causing complaints. Sending a re-engagement email may reduce the number of complaints but it’s best practice not to contact old data. If your data is good and you’re still experiencing problems, it’s worth checking that you have an SPF record set up on the domain you’re using in your from address, as adding this may help further improve your delivery.

Interaction How do people interact with my email?
Use this tool to compare subscriber interaction over 48 hours for up to 10 campaigns. If they took a long time to open your campaign, maybe you need to send a little later. Not many clicks? Maybe your call to action wasn’t prominent enough.

Albert Einstein famously defined insanity as “doing the same thing over and over again and expecting different results“, however by using our email analysis tools and adjusting your marketing strategies accordingly, you can avoid driving yourself (and your subscribers) insane.

As always, if you have any queries, leave a comment below or get in touch with our Support team.