A quick guide to Google Analytics

4 minute read

Here at Sign-Up.to, as well as our own advanced email tracking, you can also track your email campaign’s success at driving traffic to your website using Google Analytics. This blog post describes what Google Analytics is, and looks at some of the information it can provide you.  Google describe it as a web analytics solution that gives you insights into your website traffic.

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

In order to use Google Analytics you’ll need to set up an account with them and install their tracking tags on your website. Once you’ve done that it will start gathering data on your site visitors.

Here’s a quick look at some of the information and insights you’ll receive, which can help you better understand your website traffic.

  • Visitors overview. As well as viewing how many visitors you had to your website, information is provided about the number of page views, the average time a visitor spends on your website and well as a percentage figure detailing the number of new visits.
  • Technical profile. Google Analytics allows you to view a breakdown of the browsers used to visit your website and understand where the majority of visits come from. From a technical point of view, this allows you to assess which browser is the most popular. All browsers present websites differently, so this will allow you to understand how visitors view your website.

  • Traffic sources. Arguably one of the most useful insights is where your traffic comes from. Google Analytics lets you assess this and gives you a detailed breakdown of direct traffic, referring websites, search engines and direct hits on your website. This can help your business make decisions about search engine optimisation and advertising campaign placements.
  • Content overview. This section allows you to see which page on your website receives the highest number of hits, ideal for making decisions about where to place important messages or adverts on your website. It also allows you to spot areas for improvement.

  • Map overview. Finally, within Google Analytics you can also see a map overlay – detailing information about both country and regional visits. For example, you can see how many people in individual UK towns visit your website. Similar to the other tools, this allows you to specifically target campaigns or special offers to specific regions where the highest traffic comes from.

There is a wealth of information that can be gained from Google Analytics and within Sign-Up.to you can link your email campaign to Google Analytics, allowing you to understand who visits your website as a result of your emails. Simply check the ‘Google Analytics’ box when scheduling your campaign and traffic from your email will show up in your Google Analytics reports under ‘Traffic Sources’ as a campaign.

Do you use Google Analytics? Leave your feedback in the comments box below!

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