Welcome to the Sign-Up.to blog

View our latest blog posts below, or go to the full index of blog posts here.
Can’t find it? Open any blog post below to find a handy ‘search’ feature.

Crowd

Big database vs engaged database

Email scales well. But big vs engaged. Which is best? Let’s consider big first. There’s…

Read More
PMAPI

What is an API? A beginner’s guide.

Discussions and content on the subject of APIs tends to be aimed at developers who…

Read More
John Horton Conway

Life (and email marketing) in 4 simple rules

It’s official. Life was invented in 1970 Not life itself (as we know it Jim)…

Read More
Themes icon

Theme your emails with global and local styles

You may have noticed when in the email editor the ‘themes’ icon at the top…

Read More

Email essentials. 4 steps to success

In this post, I’ll show you how you can grow your business using our email…

Read More
Get ready for GDPR

GDPR for email marketers

GDPR is coming. Here’s a handy 20 point summary of how GDPR is likely to affect…

Read More

Legal, ‘must-have’ and ‘yes please’ email marketing features

What do you need? Tick ‘yes’ to each of these items and you’re definitely on…

Read More
5000 subscribers

Are you in the 5,000 club? The benefits…

5,000 email subscribers is something of a threshold. Of course you only need 1 email…

Read More

Email marketing – do you survive or thrive?

What’s the difference between surviving as an email marketer and truly thriving? Here are 6…

Read More
Remail

Email. Remail.

It’s sometimes called return emailing or remailing. It’s when you give your original campaign a…

Read More
Engagement

It’s Valentine’s day. Let’s get engaged!

She loves me. She loves me not… measuring opens and clicks is a good start…

Read More
DKIM

DKIM – email security, delivery and brand experience

SMTP, that’s the ‘Simple Mail Transfer Protocol’ that is used for email transmission, allows any…

Read More
2017 Benchmark report

2017 email marketing benchmarks – the headlines

It’s that time of year again – we’ve just published our latest (2017) study on…

Read More
2017 diary dates

Discovery mornings. Lunchtime webinars. Training Afternoons

Email Marketing Discovery Mornings Discovery Mornings are a guided tour through a range of best-practice topics…

Read More
SPF

Sender ID, SPF and DKIM

As a legitimate email marketer, Sender ID, SPF and DKIM should be of interest to…

Read More

Create a form with multiple list options

Did you know? You can create a subscription form with multiple attached lists. It’s perfect for…

Read More
Nesting components

Handy design tip – nesting components

Nesting components is a great way to build more complex structure and styling into your…

Read More
Audience insights overview

Beyond the click… Audience Insights

Tracking subscriber engagement with your campaigns is good – but what happens next? Chances are your…

Read More