Abandoned basket

eCommerce strategies for abandoned baskets

With more and more of us failing to check out our online shopping baskets, strategies…

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Preference centre

Creating and managing a preference centre

Nobody likes receiving emails that aren’t relevant to them, so why not give your subscribers a…

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160722-rundown

The Rundown Report:

Let’s sit back and enjoy a quick rundown of three news stories that have caught our eye…

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PMAPI

API demystified

Discussions and content on the subject of APIs tends to be aimed at developers who…

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Rio skyview

The Rundown Report: Ready, set…

The Euro’s are over. Wimbledon is done. Never mind, the Olympics is coming! For this…

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eCommerce

10 email marketing strategies for your eCommerce business

Designing an email strategy for an eCommerce business is a big subject. There are some aspects…

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Connections

Connected! The hidden value in integrated data

We live in the ‘information age’. Information is valuable, arguably the most valuable asset that…

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rundown-160708

The Rundown Report: Android’s malware issue, Man City’s newest signing & iOS 10

Let’s sit back and enjoy a quick rundown of three news stories that have caught our eye…

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Grow an email database

Grow your own organic email list

Organically growing a fully opted-in (permission) subscriber database takes a little time and effort. It’s…

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Data driven email

We’re all talking about data-integrated marketing

Data-driven or data-integrated marketing is something of a buzz phrase. There are many definitions around…

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EU referendum

The Rundown Report: Referendum reflections

Another week has flown by here at Sign-Up.to and like many we’ve been watching the…

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Create

All about email design. All in one place

We’ve been talking about the process of email design a lot lately. That’s the ‘create‘ section…

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Preview text

Add sparkle to your subject with preview text

Opportunity alert! The pre-header is a great way to add extra impact to your subject…

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Custom components

Creating Email Editor templates and custom components

Open the Sign-Up.to email editor and you’ll see lots of options for templates and components….

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Cloud it

A content tool for a visual brain

Here’s a quick post on one of my favourite free content tools – Word It…

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rundown160617

The Rundown Report: LinkedIn, Euro 2016 & E3

Let’s sit back and enjoy a quick rundown of three news stories that have caught our eye…

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Above the fold

Above the fold. Is it relevant for email?

Most people agree that when it comes to email, short is good. But is there…

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Night and day

Night and day

Several years ago, as Marketing Manager for a computer services company, my CTO came to…

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