The Rundown Report: Updates from Instagram, six degrees of separation and more!

It’s an app themed Rundown Report this week, so sit back with a cup of…

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Marketing Automation

Automated emails – the benchmark results

When it comes to engagement metrics, automated emails typically out-perform non-automated emails. After all, an…

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clicks-CTO-summary (600px)

Email benchmarks 2016: click-through performance

Clicks are a clear engagement signal. The good news is both click-through and click-to-open rates…

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Video: What’s New In The 2016 Email Benchmarks

Matt and Tony discuss what’s in the new edition of our email benchmark report in this short video….

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The Rundown Report: The growth of contactless, Driverless cars & Apple’s plug recall

In the week where we launched our new look website and 2016 email marketing Benchmark…

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Email marketing benchmarks – the 2016 headlines

It’s official! Email opens (24.88%) and clicks (3.42%) have increased, unsubscribes (0.52%) have decreased. These…

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Clicks and/or click-to-opens

Analysing which links in a campaign are clicked is a very common, if fairly elementary,…

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Mobile opens (700px wide)

Analysing email campaign performance on mobile devices

Knowing the most common device types (and operating systems) being used by your subscribers provides…

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The Rundown Report: BT’s takeover, Netflix’s restrictions and where to find the best analytics

In a week where the Oscar and Brit nominations were announced, a few greats were…

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When is the best time to send an email campaign?

The time of day that you send your emails can have a noticeable effect on…

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Analysing interaction – we call them ‘heat maps’

Hot or cold? Which of your campaign links are gaining the most traction, who is…

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Email analytics – what are ‘derived’ metrics?

So far (in Email Analytics – 101) we’ve looked at the so-called ‘standard’ metrics. All…

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Email marketing analytics – 101

The numbers are being crunched and we’ll soon be releasing our 2016 Email Marketing Benchmark…

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New responsive email templates

We’ve just released some new sample templates which show some of the great results you…

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How to? … grow my subscriber database

One of the most asked questions is ‘how can I grow my subscriber database’ –…

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Digital Marketing Show – roundup

Thank you to everyone who came to see us at the Digital Marketing Show at…

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Call-to-action buttons, social sharing, more layout options and more email design features

Designing effective emails is a vital part of the email marketing process, so we’re continually…

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The Rundown Report: Lynx’s big CALM, common email marketing mistakes and Burberry get festive

Autumn is here! Take a look at our top news stories of the week gone…

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