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Service emails and promotion?

When is marketing not marketing? It’s a real question. Even before GDPR there was an…

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The 2019 benchmarks are here!

The 2019 email marketing Benchmark Report is here! You can download the full 64-page report…

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How to set your industry

There are 2 good reasons to add your industry category to your Sign-Up.to account –…

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Identify yourself

Please identify yourself

Trust is the foundation of the permission marketing process. Identifying yourself as a genuine marketer…

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After GDPR

Time to grow again

I suspect that many of you who have taken a strict ‘consent’ based path through…

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Two dates for your diary in May

Two dates for your diaries in May… The first, Thursday 24 May, is our next…

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Sign-Up.to supports longer tweets

There’s a small but significant change to the social media support features of Sign-Up.to. In…

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GDPR, lawful processing, consent and legitimate interest

2 of the most frequent questions we are asked regarding GDPR relate to the conditions…

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Engagement – the 2018 Benchmark results

Engagement is tricky to accurately quantify but an incredibly valuable insight into how subscribers are…

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Benchmark report 2018

The 2018 email marketing benchmarks are here

We’ve just released our very latest Email Marketing Benchmark Report and the results are all…

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Christmas tree

We’re here to help over Christmas

Christmas is very nearly upon us and we’re full of festive cheer here at Sign-Up.to…

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Thinking about GDPR

GDPR, double opt-in and re-consent

Lot’s of you are asking about GDPR, the effect it will have and the actions…

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Personalisation

Make it personal

Personalisation makes an email campaign relevant and relevance increases engagement. Think about it. Of all…

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Crowd

Big database vs engaged database

Email scales well. But big vs engaged. Which is best? Let’s consider big first. There’s…

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PMAPI

What is an API? A beginner’s guide.

Discussions and content on the subject of APIs tends to be aimed at developers who…

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John Horton Conway

Life (and email marketing) in 4 simple rules

It’s official. Life was invented in 1970 Not life itself (as we know it Jim)…

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Themes icon

Theme your emails with global and local styles

You may have noticed when in the email editor the ‘themes’ icon at the top…

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Email essentials. 4 steps to success

In this post, I’ll show you how you can grow your business using our email…

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