Coding dynamic components

Coding dynamic content components

It’s fair to say we’re pretty excited about dynamic content components. That is, how you…

Read More
Inbox analysis

What’s in my inbox today?

48 emails – that is, 48 ‘marketing’ emails, not including notifications or those from colleagues,…

Read More

Email marketing – 10 top tips

It’s possibly the most common question… “If you had to condense successful email marketing into…

Read More

The Rundown Report: Email lives on (and more!)

Another week has flown by, so let’s catch up on three stories that caught our…

Read More

We’re at ‘IAB Engage’ this week

This week we’re at the IAB Engage Conference in London. It’s IAB’s (the Internet Advertising…

Read More

What impacts… deliver, open, click?

Delivered, opened and clicked. If you successfully conquer each of these stages it’s likely that your email…

Read More
Rundown report

The Rundown Report: charity, shopping and football?

Another week has flown by here at Here’s our regular Friday wind-down of digital…

Read More

Email design – we like these

We love great email design – you may have noticed! – so we’ve added some…

Read More

Precision targeting using ‘Audiences’

‘Audiences’ is the feature which makes targeting precise interest groups from your database simple, so…

Read More

The Rundown Report: It’s not all bad news…

It’s always a busy week here at – there’s just time to report some…

Read More
Dynamic Content

Designing emails with Dynamic Content

Imagine an email campaign that automatically adapts to display content according to the known interests…

Read More
Elite Business live

Integration, automation, and insight @Elite Business Live

This week we’ve been invited to speak at the Elite Business Live event at the…

Read More

New tools for centralised template management

If you’re managing email marketing at group level then here are 4 new developments you…

Read More
Rundown report

The Rundown Report: Tax dodgers, drones and dresses

Next week we’ll be speaking at the Elite Business Live event at the ExCeL centre…

Read More
Personal greeting

Simple personalisation using profile merging

Despite being easy to do, many email campaigns contain little or no personalisation. Personalisation is…

Read More

Collect insights! Building a subscriber profile

In theory, to send an email campaign all you need is a subscriber’s email address….

Read More

The Rundown Report: it’s all about Apple this week!

Another week has flown by and the weekend is almost here! Let’s catch up with…

Read More

Email personalisation. Let’s get started

Shhhh! There’s a simple secret to effective email marketing – relevance. Personalisation makes a campaign…

Read More