NEW - 2019 email marketing Benchmark Report

The 2019 email marketing Benchmark Report is our very latest annual report on email marketing performance.

For our 2019 benchmark report we’ve analysed billions of emails sent through the Sign-Up.to platform between 1st January and 31st December 2018. The campaigns are sent from a range of micro, SME and enterprise organisations and public sector departments and the results are presented according to 29 industry sector classifications.

What's included in the 2019 report

– 29 different industry sectors
– Key performance indicators for each sector
– Open rate analysis
– Click-through (CTR) and click-to-open (CTO) analysis
– Unsubscribe and unsubscribe-to-open (UTO) rates
– Delivery and bounces
– Historical trends, and changes for each sector
– Desktop vs mobile device performance
– Automated vs non-automated campaign performance
– Sends frequencies by week, day and hour
– Pages of analysis, comment and guidance

Looking for last year’s (2018) report? It’s still available here.

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Anatomy of an emailWhat makes the perfect email?

Structure, design and content all play an important part. We’ve dissected the 12 essential elements that form the anatomy of an email. In each section you’ll find out how that element works, why it’s important and practical tips for implementation.

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