email marketing benchmark report 2016

How well is your email marketing performing?

Compare your email opens, clicks, delivery rates and more in the brand new 2016 edition of our email marketing benchmark report.

Email Benchmark Report

Case Study: Internet Advertising Bureau

Accelerating email design

See how a custom email template and our unique email design tools are speeding up the email creation process for the IAB.

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IAB Email marketing case study
Anatomy of an email

What makes the perfect email?

Structure, design and content all play an important part. We’ve dissected the 12 essential elements that form the anatomy of an email.

Email Anatomy Guide

Behavioural email marketing

Audience Insights

Make your emails more relevant than ever before with Audience Insights. Understand people’s interests through the content they read on your site and which products they buy.

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Audience segmentation
email marketing discovery morning
Next event: Friday 21st October

Email marketing discovery morning

Explore the concepts and applications of email marketing and discover how you rate in 12 key competence areas at our free workshops.

Find Out More

New on our blog

Inbox analysis

What’s in my inbox today?

Published on 19 October, 2016

48 emails – that is, 48 ‘marketing’ emails, not including notifications or those from colleagues,…

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Email marketing – 10 top tips

Published on 17 October, 2016

It’s possibly the most common question… “If you had to condense successful email marketing into…

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The Rundown Report: Email lives on (and more!)

Published on 14 October, 2016

Another week has flown by, so let’s catch up on three stories that caught our…

Read More

The choice of leading brands

Email marketing customers
  • “ listened to our requirements and were very patient through the tender process. They won hands down based on value, technology, service and attention to detail.”

    National Trust for Scotland
  • “Combining both email and SMS for different purposes and different audiences gives us a unique set of communication options.”

  • “The technology is state-of-the art and the team at are always available with a speedy response and a consistently high quality of support – that’s really important.”

    BeSeen Marketing
  • “Using has helped me resolve a number of marketing issues. It’s been a very valuable tool in the growth of Bestival. My best recommendation is simply on how easy it is to use.”

  • “ has some very interesting functionality for subscriber profiling and content personalisation. This allows us to target specific audience communications much more precisely.”

    My Family Care
  • “We’ve gone from a limited capability to a high volume, data driven environment where email is now a central component in our marketing mix.”

    The Born Free Foundation
  • “’s Managed Service is a perfect fit for our needs. It gives us the best of both worlds – we have hands-on execution of our in-house campaigns but with the confidence that we have expert guidance along the way.”

    Paul UK
  • “In to we’ve found a very willing and capable integration partner. They clearly have the expertise needed to deliver the customised environment that we have in place today.”

    Olympic Holidays
  • “In the fast paced world we live in, it’s imperative to have a digital team that understand the landscape and that are contactable 24/7/365. With the team at that’s exactly what I’ve got.”

  • “It’s just been absolutely irreplaceable and has had such phenomenal results.”

  • “Working with we have already taken our marketing well beyond our previous capability, with much more still to come!”

    The Rainforest Cafe