the email engagement guide

What is engagement, how do you measure it, and why should you care?

Email engagement scoring enables you to be more objective when it comes to understanding how close you really are to your customers.

Email Engagement Guide

Case Study: Olympic Holidays

Using email to drive holiday bookings

How intelligent, integrated email marketing technology is enhancing the customer experience at Olympic Holidays.

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email marketing discovery morning

Join us at a free email marketing discovery morning

Explore the concepts and applications of email marketing and discover how you rate in 12 key competence areas at our free workshops.

Find Out More

Behavioural email marketing

Audience Insights

Make your emails more relevant than ever before with Audience Insights. Understand people’s interests through the content they read on your site and which products they buy.

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Audience segmentation
email marketing benchmark report 2016

How well is your email marketing performing?

Compare your email opens, clicks, delivery rates and more in the brand new 2016 edition of our email marketing benchmark report.

Email Benchmark Report

New on our blog

Engagement algorithm

Love is… a multi-parameter engagement algorithm

Published on 11 February, 2016

Valentine’s day is coming and love is in the air. So now we know each…

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Email marketing can improve your love life

Published on 10 February, 2016

You’ve probably heard that email marketing can be good for your business but what is…

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Sunrise

Optimising image quality in your emails

Published on 9 February, 2016

Sharing some wisdom from the Sign-Up.to Client Success team… When a campaign is saved, we…

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The choice of leading brands

Email marketing customers
  • “Sign-Up.to listened to our requirements and were very patient through the tender process. They won hands down based on value, technology, service and attention to detail.”

    National Trust for Scotland
  • “Combining both email and SMS for different purposes and different audiences gives us a unique set of communication options.”

    Toursareus
  • “The Sign-Up.to technology is state-of-the art and the team at Sign-Up.to are always available with a speedy response and a consistently high quality of support – that’s really important.”

    BeSeen Marketing
  • “Using Sign-Up.to has helped me resolve a number of marketing issues. It’s been a very valuable tool in the growth of Bestival. My best recommendation is simply on how easy it is to use.”

    Bestival
  • “Sign-Up.to has some very interesting functionality for subscriber profiling and content personalisation. This allows us to target specific audience communications much more precisely.”

    My Family Care
  • “We’ve gone from a limited capability to a high volume, data driven environment where email is now a central component in our marketing mix.”

    The Born Free Foundation
  • “Sign-up.to’s Managed Service is a perfect fit for our needs. It gives us the best of both worlds – we have hands-on execution of our in-house campaigns but with the confidence that we have expert guidance along the way.”

    Paul UK
  • “In Sign-Up.to to we’ve found a very willing and capable integration partner. They clearly have the expertise needed to deliver the customised environment that we have in place today.”

    Olympic Holidays
  • “In the fast paced world we live in, it’s imperative to have a digital team that understand the landscape and that are contactable 24/7/365. With the team at Sign-Up.to that’s exactly what I’ve got.”

    Seal
  • “It’s just been absolutely irreplaceable and has had such phenomenal results.”

    Suzannah
  • “Working with Sign-Up.to we have already taken our marketing well beyond our previous capability, with much more still to come!”

    The Rainforest Cafe