Here’s some free resources to help get you started and guide you along the way.
Email marketing performance benchmarks 2017
Our latest research
We’ve analysed billions of emails sent by small-medium sized UK organisations and public sector departments. We examine a wide range of performance metrics for 29 different industry sectors. How do you compare?
The anatomy of an email
What makes the perfect email?
Structure, design and content all play an important part. We’ve dissected the 12 essential elements that form the anatomy of an email. In each section you’ll find out how that element works, why it’s important and practical tips for implementation.
The coffee break guide to email engagement
How to measure it. How to use it.
Opens and clicks are a good start but you’ll want to be more objective in understanding how close you really are to your customers. This guide takes you through the key principles of email engagement , with actionable advice that you can use straight away.
The coffee break guide to integrated email
Mobilise your data
Integrating your data applications will make you more efficient and productive. This guide provides a step by step introduction to creating an integrated, data-driven environment for your email marketing.
Email marketing - the essentials
What you need to know
Where do you begin? We’ve managed thousands of email campaigns and delivered billions of emails for clients of all shapes and sizes. We’ve taken this knowledge, distilled it, and put all the key elements you’ll need into this guide.
The coffee break guide to SMS
Add SMS to your email strategy
This guide focuses on how to make the most of SMS marketing and the opportunities it can bring. We’ve condensed the key things you need to know about using SMS marketing successfully into this short guide, so you can be up and running in no time.
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