Here’s some free resources to help get you started and guide you along the way.

2017 email marketing benchmarks
Email marketing performance benchmarks 2017
Our latest research

We’ve analysed billions of emails sent by small-medium sized UK organisations and public sector departments. We examine a wide range of performance metrics for 29 different industry sectors. How do you compare?

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Anatomy of an email
The anatomy of an email
What makes the perfect email?

Structure, design and content all play an important part. We’ve dissected the 12 essential elements that form the anatomy of an email. In each section you’ll find out how that element works, why it’s important and practical tips for implementation.

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The coffee break guide to email engagement
How to measure it. How to use it.

Opens and clicks are a good start but you’ll want to be more objective in understanding how close you really are to your customers. This guide takes you through the key principles of email engagement , with actionable advice that you can use straight away.

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Integrated email
The coffee break guide to integrated email
Mobilise your data

Integrating your data applications will make you more efficient and productive. This guide provides a step by step introduction to creating an integrated, data-driven environment for your email marketing.

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Essentials e-book
Email marketing - the essentials
What you need to know

Where do you begin? We’ve managed thousands of email campaigns and delivered billions of emails for clients of all shapes and sizes. We’ve taken this knowledge, distilled it, and put all the key elements you’ll need into this guide.

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Guide to SMS
The coffee break guide to SMS
Add SMS to your email strategy

This guide focuses on how to make the most of SMS marketing and the opportunities it can bring. We’ve condensed the key things you need to know about using SMS marketing successfully into this short guide, so you can be up and running in no time.

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Email
Email

Key things you need to know to use email marketing successfully.

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Delivery
Delivery

Getting your emails delivered to those expecting to receive them.

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Analytics
Analytics

What email marketing analytics mean and how you can use them.

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Social media
Social media

The simple guide to enhancing your email campaigns with social media.

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Did you know?
We're part of GoDaddy

GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. As part of the GoDaddy group we can now introduce you to a wide range of other expert services.

We thought we’d feature some of them here from time to time… just in case they’re of interest.

Pay per click advertising
Pay-per-click advertising
The basics

It’s time to get noticed online. Helping people find your products and services is the next important step for growing your online business.

What is PPC? How can we help?

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