Webinars

Bite-sized information in our lunchtime webinar series

Hungry for information? Join us for our new series of regular Friday lunchtime webinars.

Selected topics

In each of these webinars we’ll discuss one aspect of email marketing – from designing the perfect email to maximising your chances of a successful campaign.

Sign-Up.to platform tour

Taking you on a guided tour of the Sign-Up.to platform. It’s repeated regularly so you can find the date that suits you best – and come back again for a refresher.

Registration is free – select your webinar – click REGISTER
Check your inbox – you’ll receive confirmation and joining details by email

An introduction to the Sign-Up.to platform

A 30 minute webinar taking you on a guided tour of the Sign-Up.to platform. It’s repeated regularly so you can find the date that suits you best – and come back again for a refresher whenever you need it.

Register

Which date?  Click register – then you can select on which date you’d like to join.

January - June

Friday 03 February (1:00 pm)
Friday 03 March (1:00 pm)
Friday 31 March (1:00 pm)
Friday 21 April (1:00 pm)
Friday 19 May (1:00 pm)
Friday 16 June (1:00 pm)

July - December

Friday 14 July (1:00 pm)
Friday 11 August (1:00 pm)
Friday 08 September (1:00 pm)
Friday 06 October (1:00 pm)
Friday 03 November (1:00 pm)
Friday 01 December (1:00 pm)

Selected topics from our email marketing Knowledge Base

In each of these 30 minute webinars we’ll discuss one aspect of email marketing – from designing the perfect email to maximising your chances of a successful campaign.

 

Friday 20th January 2017 (1:00 pm)

Go organic. Growing a powerful permission database
Learn the importance of growing your database organically and with permission; say goodbye to bought data and hello to improved open rates.

 

Register          Friday 17th February 2017 (1:00 pm)

Love is: a multi-parameter engagement algorithm
Starting with what engagement means, in this webinar we look beyond open and click-through rates to how to measure engagement over a set period of time.

 

Register          Friday 17th March 2017 (1:00 pm)

How do you compare? The 2017 email benchmarks
What was your average email open and click through rate last year? How does it compare with others in your industry? Find out as we delve into our 2017 email benchmark report.

 

Register          Friday 7th April 2017 (1:00 pm)

Responsive email design. The mindset and mechanics
Learn more about the process and technology behind responsive email design. Desktop Vs. Mobile and how to ensure your email campaigns look great on both.

 

Register          Friday 5th May 2017 (1:00 pm)

Email design. What are you looking at?
How do you organise and display your content to give you the very best chance of a successful email campaign? We look at eye tracking, heat maps and more in this email design focused webinar.

 

Register          Friday 2nd June 2017 (1:00 pm)

Get personal. From a simple greeting to dynamic content
Add a personal touch to your emails with a simple hello, or targeted content based on how your customers interact with your business. From quick wins, to complex solutions, it’s time to get personal.

 

Register          Friday 30th June 2017 (1:00 pm)

What impacts delivery? What impacts opens?
Wondering why your subscribers aren’t receiving your emails? Looking to drive your email open rates? We discuss delivery and email opens in this webinar.

 

Register          Friday 28th July 2017 (1:00 pm)

Marketing automation. Why robots do it better
What is Marketing Automation and are you using it? Let automation take the load, giving you more time to focus on those all important business tasks. We’ll discuss this and how to get going with Marketing Automation.

 

Register          Friday 25th August 2017 (1:00 pm)

API demystified. Creating an integrated data strategy
A straightforward guide to what integration is, how an API works and some of the key concepts and applications you’ll need to get your data driven marketing organised.

 

Register          Friday 22nd September 2017 (1:00 pm)

Email marketing. Do you survive or thrive?
What’s the difference between surviving as an email marketer and truly thriving? In this webinar we’ll look at six area where it’s easy to move your performance from email survivor to thriver.

 

Register          Friday 20th October 2017 (1:00 pm)

10 must-have strategies for your eCommerce business
Designing a successful email strategy for an eCommerce business is a big subject. Join us as well look at 10 recommendations to help you get going and find success.

 

Register          Friday 17th November 2017 (1:00 pm)

Am I average? What’s in my inbox today.
It’s estimated that around 195 billion emails are sent every day to around four billion email addresses. So how does your inbox look? Are they welcome, responsive, personalised? This webinar discusses contents of the average inbox.

All webinars - at a glance

Friday 20 January (1:00 pm) – Go organic. Growing a powerful permission database
Friday 03 February (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 17 February (1:00 pm) – Love is: a multi-parameter engagement algorithm
Friday 03 March (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 17 March (1:00 pm) – How do you compare? The 2017 email benchmarks
Friday 31 March (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 07 April (1:00 pm) – Responsive email design. The mindset and mechanics
Friday 21 April (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 05 May (1:00 pm) – Email design. What are you looking at?
Friday 19 May (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 02 June (1:00 pm) – Get personal. From a simple greeting to dynamic content
Friday 16 June (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 30 June (1:00 pm) – What impacts delivery? What impacts opens?
Friday 14 July (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 28 July (1:00 pm) – Marketing automation. Why robots do it better
Friday 11 August (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 25 August (1:00 pm) – API demystified. Creating an integrated data strategy
Friday 08 September (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 22 September (1:00 pm) – Email marketing. Do you survive or thrive?
Friday 06 October (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 20 October (1:00 pm) – 10 must-have strategies for your eCommerce business
Friday 03 November (1:00 pm) – An introduction to the Sign-Up.to platform
Friday 17 November (1:00 pm) – Am I average? What’s in my inbox today.
Friday 01 December (1:00 pm) – An introduction to the Sign-Up.to platform