Practical training on the platform


Training afternoons are perfect for anyone looking for practical guidance on using the platform. No more theory – this is hands-on, structured training, designed to help you get to grips with both basic and advanced platform features.

The cost is £149 (ex.VAT) to register – this covers registration for up to 2 attendees from the same company.

Training afternoon

Training Afternoon schedule


Location: London, UK (near Piccadilly Circus, W1)
Time: 2:00pm – 4:30pm

2017 dates

Thursday 2nd February 2017 – registration is open
Thursday 16th March 2017 – registration is open
Thursday 27th April 2017 – registration is open
Thursday 1st June 2017
Thursday 13th July 2017
Thursday 14th September 2017
Thursday 26th October 2017
Thursday 7th December 2017

Who should attend?


Just curious – thinking about using See it in action for yourself.
New users – a great way to kick-start your journey.
Improvers – consolidate the basics and find out about advanced features too.

Book your place

Registration is £149 ex.VAT
– this covers up to 2 attendees from the same company.

Session 1 - The basics

  • Introduction – basic steps and navigating the platform.
  • ‘Collect’ – creating a web form to collect new subscribers.
  • ‘Collect’ – organising subscribers into folders and lists
  • ‘Create’ – building a campaign using the responsive email editor.
  • ‘Create’ – saving and previewing your finished campaign.
  • ‘Send’– scheduling your campaign for delivery.
  • ‘Analyse’ – using metrics to review campaign performance.
  • Next steps – refining your future campaigns.

Session 2 - Advanced features

  • ‘Collect’ – building a more detailed subscriber profile
  • ‘Collect – using Dimensions and Audiences for precision targeting.
  • ‘Collect’ – integrating with your other data applications.
  • ‘Create’ – email personalisation – from simple to Dynamic Content.
  • ‘Send’ – split-testing to compare different campaign variations.
  • ‘Send’ – targeting your campaign delivery using Audiences.
  • ‘Send’ – marketing automation for welcome and birthday campaigns.
  • ‘Analyse’ – understanding and using subscriber interaction.

By the way… Discovery Mornings


Just in case you’d missed it – our Training Afternoons are an optional extension to our popular Discovery Mornings.

Discovery Mornings are the same date, same place but in the morning!

Discovery Mornings take place between 10:00am and 1:00pm and provide a guided tour of best-practice techniques for anyone involved in email marketing – whatever platform you are using. If the Training Afternoon is the ‘practical’ then the Discovery Morning is the ‘theory’. Discovery Mornings are free to attend – so if you’ve arrived here first looking for practical training why not add the Discovery Morning to your schedule too.