Use web analytics to time your emails

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Best time to send an email

When trying to decide the best time to send your email campaign, if you haven’t got reliable historical email data to use, then take a look at your website statistics.

If you use Google Analytics, take a look at the Audience > Overview report and refine by hour to get a picture of when users are hitting your website, then try scheduling your email for 30 – 60 minutes before the peak time.