GDPR, lawful processing, consent and legitimate interest

2 of the most frequent questions we are asked regarding GDPR relate to the conditions…

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Get ready for GDPR

GDPR for email marketers

GDPR is coming. Here’s a handy 20 point summary of how GDPR is likely to affect…

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Double opt in

Double-opt in. Why, how and when?

An interesting question regarding opt-in came up at last week’s Discovery Morning – to double…

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Inbox analysis

What’s in my inbox today?

48 emails – that is, 48 ‘marketing’ emails, not including notifications or those from colleagues,…

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Subscription form

Strip it down. The simple subscription form

Less is more. It’s certainly true when starting to collect subscriber data. Here’s a nice…

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Why doesn’t accept third party data?

If you enter ‘buying email data’ (or similar) into your favourite search engine, apart returning over…

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Preference centre

Creating and managing a preference centre

Nobody likes receiving emails that aren’t relevant to them, so why not give your subscribers a…

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Grow an email database

Grow your own organic email list

Organically growing a fully opted-in (permission) subscriber database takes a little time and effort. It’s…

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EU data protection

The new EU legislation on data protection

On June 23rd the UK will decide its European future in the ‘in-out’ referendum. But…

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Precision personalisation prevents poor performance

As usual last week’s email marketing Discovery Morning raised a number of interesting questions, for…

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Can we try again?

An interesting discussion regarding unsubscribes came up at the Discovery Mornings this week – that…

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SPAM and spam – a quick guide

It’s easy to confuse SPAM and spam – so here’s a quick guide.   SPAM…

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Where can I buy data from?

As is common when attending exhibitions, at least 5 people asked me last week where…

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A scary story for Hallowe’en

Are there people like me lurking in your database? According to some great research (undertaken…

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Why unsubscriptions and bounces are important

Studies have shown that in the list of priorities when sending out marketing campaigns, most…

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Finally! Say hello to the new EU changes

When the new EU data protection rules come into place next year consumers will finally be…

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5 easy ways to boost your ecommerce sales using email

Email marketing is one of the most effective ways to increase your online sales, but…

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Introducing Audiences – get your message to the right person

Relevance – getting the right message, to the right person, at the right time – is a critical part of successful marketing. Our clients have anything from a few thousand, to many millions of subscribers, so identifying the right people for each message can be a challenge – a very important one.

Read More integration upgrade – sync with your CRM for free

We’ve upgraded our integration with to make it even more powerful at syncing your email marketing campaigns with your CRM data. And it’s completely free.

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Brand consistency is key – how luxury brand Suzannah use

If you’re too short on time, resource or expertise to get the best from your…

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