, Shopify and Magento

4 minute read

Of the many eCommerce applications Shopify and Magento are two of the most widely used – that’s why you’ll find options for integration to both in your account. Here’s a quick guide to each system and how they connect with



ShopifyShopify is a Canadian system, initially developed in 2004 as an eCommerce application for the founder’s online winter sports store. It’s now a publicly listed, multi-billion company used by a wide range of online retailers worldwide, including

It’s a commercial application, available in three levels of functionality – basic, standard and advanced. In addition to standard eCommerce features like website building, order processing and discount codes, the higher versions also include professional reporting, gift codes and abandoned cart recovery.

Integrating Shopify with

Installing the Shopify app automatically creates a folder and list specifically for the contact and other details returned from abandoned purchases. Captured details are updated automatically so that they are readily available to be used to drive your recovery campaigns.

integrating shopify

Shopify installation is complete

The emails themselves are created in the normal way using the responsive editor. Depending on the complexity required relevant content can either be included by merging profile fields or through a more complex technique like Dynamic Content.

The scheduling of the recovery messages is controlled using a series of simple marketing automation rules. As soon as a new subscriber is added to the abandoned basket list a single or a series of recovery emails can be automatically triggered at appropriate time intervals.


magento-logo (200px)Magento is available as a free Community version and also as commercially available Enterprise and Professional editions – with more features and technical support. Magento has many similar features to Shopify although with its open source nature many of the Magento features are added via third party plug-in applications.

Integrating Magento with

MagecodersThe integration with Magento is provided via MageCoders and is compatible with various generations of the Magento Community and Enterprise and Professional versions – there’s a small purchase fee. It’s 100% open source and is quick and easy to install.

Magecoders installation

Operation is similar to that of the Shopify integration. Magento mailing lists are created to capture the contact and other details which are then synchronised with as a 2-way connection.  This can either be existing subscribers or existing Magento contacts.

Magecoders panel

This information can then be used to power email campaigns such as confirmations, delivery notices and abandoned basket recovery sequences. For abandoned basket recovery the contact and details of their basket is automatically added to the associated subscription list from where it can be used to send your recovery email sequence.

Using a different eCommerce application?

ZapierTry Zapier. It’s a plug and play integration generator for hundreds of different data applications. is one of them, and you’ll find many more popular eCommerce applications to connect to.

Want something a little more customised?

No problem. Here at we have a dedicated integrations team. Creating custom integrations to exactly fit our customers’ needs is what they do. Here’s a little more about their work – drop us a line and tell us what you need.