Twitter marketing: what results should you expect? [Infographic]

1 minute read

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect?

We wanted to know, so we analysed tens of thousands of tweets sent through’s Twitter marketing tools in the first seven months of 2012 to find out the answer. Then we compiled the results into this handy infographic.

In it we look at average click through rates (CTR) from tweets and how this varies by number of followers, day of the week and time of tweet.

As you’ll see, there were some interesting results. We found the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. We also found that clicks tend to increase later in the day, peaking at around 6pm.