How often do you “tick here” to seal an agreement before installing an application or using a service? It’s normal to do it all the time – nearly everything you download and install carries some sort of licence agreement or terms & conditions that you must agree to before you can continue.
But how often do you really read all that small print? You know what it says, right? Or maybe you don’t but you don’t care – after all, what’s the worst that can happen?!
Normally, you are agreeing not to abuse the system, and are agreeing that if you do, you’re responsible, not the software provider. That’s exactly the purpose of our terms and conditions, and exactly why we require a new commitment to the most vital terms each and every time any one of our clients imports any data to their account from an external system.
The consequences here are quite important – just read the agreement above. You must be able to prove 100% confirmed opt-in for every email address you’re importing, because if you can’t and a recipient complains, you really can face prosecution over the matter. That’s the worst that can happen.
Of course most of our customers understand this, and more importantly, understand that it makes perfect sense. There’s absolutely no point in trying to sell your services to someone who doesn’t want to hear from you. Grumbles always spread faster and further than praise, so it’s a waste of time and money to desperately invade someone’s inbox. You need to earn your subscribers’ attention, whether by being brilliant, interesting, cheap, offer-tastic etc – the choice there is yours and nearly endless.