Goes To Eastern Europe!

1 minute read

Just got back from speaking on the marketing panel at the SEEME (South East European Music Exhibition) conference in Bulgaria. The first music conference in the region and very interesting, there are a lot of difficulties in the market but it’s poised to take off in a big way. Internet access and email marketing is still in the early stages, but will grow quickly as they go straight to broadband, mobile is already big and growing fast!

Talking to the locals and my fellow panelists (from the UK/USA) it was a good reminder that successful marketing always boils down to the same things – having a great product, a clear message, respect for your customers and building a relationship with your audience.