Have you got permission?

8 minute read

Email and Mobile Marketing is a great way to contact your subscribers and helps to build a relationship but it is extremely important that you only contact those who have asked to hear from you. At first thought it may be hard to figure out ways that you can successfully get people to join your mailing lists but you have to be creative.

We have put together some Do’s, Dont’s and Think-About’s for captured data depending on the different scenarios.

The worst thing to do is send thousands of emails to those who do not wish to hear from you as this will affect the reputation of your company, and may lead to emails being blocked for genuine recipients that do actually want to hear from you.

Once you have captured the data you need to send carefully to make sure you build a relationship with the subscribers. You need to make sure you only send information subscribers expect to receive and nothing else. You need to make sure the emails are sent when the subscriber expects them, so don’t turn weekly newsletters into daily ones and vice versa. This kind of action could make subscribers leave as a result.

If you have any further questions or would like some advice on this matter then please contact our support team.

DO….
…Send to subscribers who have filled out a data capture form on your website requesting to hear about specific information
This is a perfect way to contact subscribers as they are asking to hear from you.
…Send to subscribers who have handed you their details at an exhibition – let them know you’ll be in touch and enter them into a monthly prize draw.
Brilliant. They will know they will hear from you and they are aware they have entered into a draw and could win a prize.
…Send to subscribers who have left their details on your clipboard at a trade show.
Again they have asked to hear from you and expect to receive information relating to your business. You should make sure you act promptly with this data as a delay may cause them to forget who you are and not remain on your list.
…Send to subscribers who have filled out a card left on a table in your bar, restaurant or coffee shop.
Any way you can get subscribers to fill out their details is the best way as they are aware they have given them to you. They will be expecting emails from you but remember not to delay in sending these.

DON’T….
…Send to others within a members group just because you have been given their contact details.
Just because you have these details and are a fellow member does not mean you can contact them. If they have not asked for the information to be sent then don’t add them to your mailing list.
…Send to those who have contacted you about an issue regarding your website, products etc.
You may feel they will be interested in the information surrounding their original email but they did not ask or give you permission to add them to your mailing list. Adding them to the list will not help build the trust and credibility of your company.
However you can try to turn this around by adding your data capture form within your response email so they can choose to sign up if they wish too.
…Send to a list of attendees you have been given prior to the start of a trade show.
These attendees are not coming along specifically so they can receive emails from you. If they wish to sign up they will do so during the show.
…Send to a purchased list however much the sellers of that list say these are double opt-in emails.
This is a definite NO NO NO. To put it in simple terms no one likes getting spam and sending to a purchased list is just out-and-out spamming.
Don’t become part of this spamming problem and make sure you build your own lists with subscribers who are interested in hearing from you.
If we notice this may have been the case within your account we will take appropriate action immediately.
…Send to those who have handed you their business card over lunch. They have handed this to you with a chance of speaking at a later date however this is still not acceptance to receive your newsletters.
If you are interested in adding them to your mailing list then make sure you ask at the meeting so you get their permission.
…Send to those who have handed their details across to be entered into a prize draw.
They only gave you their details for a chance to win and they will not be expecting anything else from you unless you state otherwise.

THINK ABOUT….
…Sending to those who you have collected data from a long while ago and have not used this information since.
This may still be opt-in data and the subscribers joined to hear from you but as this was some time ago they may not recognise the email received and still regard it as spam. When they subscribed they would have expected the email shortly after and as this time passes so may their interest in the matter.
Any subscribers that are more than a couple of months old should be ignored. Those who signed up a couple of months ago should at least be reminded WHY they are receiving the email.
…Sending to those contacts you have in Outlook etc.
Who are you actually exporting from there to add to your Sign-Up.to account? Are these subscribers that you contacted manually before opening the account or are you exporting EVERYONE without thinking about how they got there in the first place?
Permission needs to be given by subscribers so don’t just start adding addresses to your lists just because you have got them.
…Sending to co-workers who you want to inform about meetings etc.
Coworkers or not you need to get heir permissions to send them emails about this information via the Sign-Up.to account.
As any complaints that are received as a result of these emails are just as serious.

So the message is: DO send email to those who HAVE given their permission to receive these emails and DON’T send to those who HAVEN’T.


Simple really!!