Boost response rates – let your readers reschedule your emails

2 minute read

When’s the perfect time to email your contacts? There are a lot of ways to answer that question and certainly ways you can optimise your results, but the heart of the matter is that there are so many external factors involved that it varies for every recipient, every time.

Many people (like me) use their inbox as a kind of task list, so if they don’t have time to read an email right now, they’ll leave it to come back to later.

That’s one of the great things about email – but if your campaign is time sensitive it can mean that people don’t go back to it until it’s too late.

That’s why I was really impressed to see what one of our account management team created for a client using our Marketing Automation tool. Here’s a screenshot from the email campaign:

reminder links in email

All a reader has to do is click on their preferred option and the campaign is resent to them at their chosen time – reminding them before the time-limited offer expires. It’s as easy as that. The results are impressive too – the open rate on resent campaigns is nearly three times higher than a regular email.

It’s easy to add this to your own emails. Simply add in some links with the time options you’d like to provide (the actual links can go to any web page you like). Then before you send your email head over to Marketing Automation (you’ll find it under ‘Send’) and add in rules for each of the links which trigger a delayed send of the reminder email to the subscriber after they click.

To avoid any confusion, it’s best to create a copy of the original campaign without the reminder links in, to send as the reminder campaign.

Here’s what a sample rule looks like:

marketing automation rule

If you’re sending time sensitive emails we’d recommend giving this a go! Let us know how you get on and what results you get in the comments box below.