New ways to measure your online marketing ROI with our first major feature release of 2013

3 minute read

Next week we’ll be bringing our first major 2013 feature update to all accounts. This release focusses on two key areas of the application that will help you measure the return on investment of your online marketing: data capture form usage and social media marketing analytics.

New form usage statistics

Since its release in November we’ve been steadily enhancing our all-new form builder. With this update we’re bringing you new statistics on views and subscriptions for your forms, as well as more information on first and most recent subscriptions, and a breakdown of how many of your subscribers chose to opt-in to secondary lists. You’ll be able to find all this and more in the ‘Form manager’ section, under Collect in the navigation.

Form stats

New Google Analytics support for forms

Alongside our increased stats offering, we’re also introducing support for you to add your own Google Analytics tracking to forms. Using Google Analytics in this way will allow you to gain information on how people find your form, the type of device they view it on, where they are located geographically and more! You’ll be able to find this feature in the ‘Options’ menu when editing a form.

GA options

New streamlined Share

We’ve revamped our Share section to put our social posting tools and post statistics all on one easy to use page. We’ll be rolling out these social analytics and the ability to schedule posts in advance to all our users, allowing you to maintain a regular presence on your pages with ease and also get valuable insights into your social success.


Form branding upgrades

As a bit of a bonus on top of our stat-tastic offering we’ve also developed a new set of company branding tools. These allow you to set up a default colour scheme under ‘Account settings’ section which can then be applied to your data capture forms with just one click. We hope this will save you tonnes of time when creating different forms for your business!

Company branding

Coming next week!

We’ll be introducing these updates into all accounts from 7:00pm (GMT) next Tuesday 5th March. Stay up to date on the night by following our Twitter feed.