New spring features – long SMS & email split testing

2 minute read

Today I’m delighted to reveal a couple of new features that should light up your life like a sunny spring morning!

Long SMS

Most modern mobile phones allow you to send longer messages – now does too! A standard length SMS message is 160 characters – you now have the ability to join up to 3 messages together, which will give a maximum message length of 462 characters (we lose a few in the joining process).  Sadly, just like sending from a mobile, longer messages will cost more, as each message ‘part’ carries the cost of a normal 160 character SMS, but I know the ability to convey more detailed information is extremely valuable to some of our clients.

You don’t need to do anything to make use of this feature – except typing longer messages!

Email split testing

Ever been unable to decide between two subject lines, or email layouts? You can now load two (or in fact, up to five) different emails into our split test tool. Our system will then test the water by sending these different versions to a few recipients, collect some result data, and then despatch the winner to the rest of the targeted list. Here’s a screen grab of the scheduling screen which should better explain some of the powerful options available:

Split test

Our split testing system is currently in beta, which means that it is still subject to some tweaks, and is only available upon request. So if you would like to give it a go, please drop our friendly support team an email, or for more information, take a look at our help pages on the matter.