Yesterday (Tuesday 9th February) Google announced the launch of Google Buzz, a tool which allows Gmail users to send status updates, as reported by the Telegraph.
Google Buzz, as the new application is called, essentially allows Gmail users to write status updates which other users can see, but goes further by allowing them to aggregate other services in an attempt to make it easier to operate in the increasingly frustrating information-heavy online environment.
The benefit of Google Buzz is that Gmail users don’t need to sign up; the feature will automatically be available to users. Also, similar to Facebook and Twitter, you can choose whether to share your updates or keep them private. On the Google Buzz homepage they claim to “go beyond status messaging” and updates can include photos and videos. Google Buzz has also been developed to allow people to access the application on their phone.
This is the latest attempt by Google to compete in the social media forum. Interestingly users can integrate with Twitter, along with other Google functions, but not Facebook – the most popular social media platform with 400 million users. As a result, this new launch has been met with some criticism; for example from Microsoft, as Mashable reported.
Busy people don’t want another social network, what they want is the convenience of aggregation. We’ve done that. Hotmail customers have benefited from Microsoft working with Flickr, Facebook, Twitter and 75 other partners since 2008.
To have a look at what Google Buzz is all about click here to view Google’s video on Youtube. Google Buzz is currently still being rolled out to everyone – do you have it in your Gmail account? Get in touch and let us know what you think.