We’ve just released an update to our email split-testing feature. We’ve always offered the option to automatically select the wining variant of a campaign based on opens or clicks and send that out to the remaining subscribers who didn’t receive the test.
We’ve now taken things a step further and if you have goal tracking enabled on your account you can use the value of these goals to select the winning campaign.
Goals can be either a counter (for example number of vouchers downloaded) or a monetary value (for example value of e-commerce sales generated from the email) and are recorded using a small snippet of code inserted on your website.
This means that you can now identify your best performing campaign based on a real measure of return on investment, rather than just an inferred value, making your results more accurate than ever before.