A recent Mashable article has drawn attention to the substantial growth of Facebook in 2009. At the start of the year Facebook had 150 million users, but by December that number had reached 350 million – an astounding growth of 133% over the 12 month period. This is despite that fact that Twitter has appeared this year as a close competitor to Facebook’s dominance over the social media platform.
2009 was a breakout year for Facebook, even if some of its successes were overshadowed by its emerging rival. In fact, the two have been locked in a new battle for the soul of the web, and the right to be the platform where the world converses.
Furthermore, the article states that there are over 45 million status updates everyday demonstrating its power and the reach it can have for businesses thinking about using social media to promote their company.
So, what can we expect for 2010? It’s likely Twitter will remain competitive and grow from strength to strength. In 2009 we witnessed everyone – from businesses to politicians to celebrities – using Twitter to talk to their audience and this trend is likely to continue. For Facebook, Mashable concludes that Facebook will continue to grow, stating that 2010 could be a “milestone year”.
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