Welcome to the sixth edition of the Rundown Report. Weren’t able to catch-up last week? Don’t worry, you still can by clicking here. We’ve been searching the web for the latest news from around the world of online marketing and social media and have collated some of the most interesting articles below. Make sure you check out the Rundown Report every Friday to keep up-to-date with the online marketing and social media scene.
Email marketing news and articles
- 2013 year in review: email marketing winners & losers | This year has been a big year for email marketing. ClickZ have taken a look at the biggest updates, winners and losers from the last 12 months!
- The ‘Mean Girls’ guide to email marketing | A humorous look at email marketing from Matt Byrd. Who knew the movie ‘Mean Girls’ could teach us such important email marketing? I wonder what other movies we can learn from?!
- Seven tips to design your welcome campaigns | Triggered emails are becoming more important and the number of welcome emails being sent is on the increase. Email Yogi present a few tips on designing a great welcome email.
Social media news and articles
- Facebook wants to fill your news feed with actual news | Facebook is looking at changing the way we view news online. Wave goodbye to silly GIF images and pointless statues, it’s about to get serious.
- Hackers compromise two million Facebook, Twitter and Gmail accounts | We’re forever hearing stories about web platforms being compromised to obtain user details; however, it emerged this week that the big three had all been targeted. Mashable have looked into what has happened and what it could mean for us.
- ASOS nails Pinterest this Christmas | The use of Pinterest by big brands is increasing. Econsultancy looks at the latest leaderboard which shows ASOS are the brand to beat.
Marketing news and articles
- How to measure social media engagement | As social media becomes a more important marketing tool, it’s important you know how to measure user engagement. Digital Marketer look at how best to work this out.
- 20 beautiful examples of persuasive ecommerce design | Being persuasive online can ultimately drive sales. Econsultancy has taken a look at some great examples of persuasive shopping websites that we can all learn from.
- Listen to Wikipedia | The world’s number one online encyclopaedia, Wikipedia, is constantly updated by its community of millions of users and moderators. Do you realise just how much though? This amazing tool plays a note every time an article is updated. Take a listen.
Image of the week
This week saw the announcement of Amazon Prime drones. That’s right, Amazon are looking to start drone deliveries within the next few years. The announcement was received with mixed reviews, as well as a comical response from Waterstones.
That’s all for now, folks. Have a great weekend, and make sure you check out next week’s Rundown Report for more news from around the marketing world. Got any ideas of things we should feature next week? Email your suggestions to me at firstname.lastname@example.org!