Catch up on another week of interesting articles from around the world of marketing and social media with the Rundown Report.
Email marketing news and articles
- The email of things: extending the traditional email call to action | Mobile devices now account for around 50% of total email opens. With that being the case, shouldn’t we see a change in the way the traditional call to action is used in email campaigns? Well, we’re gradually seeing it change already and this article from Email Design Review shows you how.
- Email marketers aren’t ready for Gmail’s grid view, yet: what you need to know to stand out | Are your email campaigns ready for Gmail’s new grid view in the Promotions tab? In this article, Marketing Land have taken a look into what you need to do to stand out.
- April Fools’ email roundup: did they leave us laughing or unamused? | Every April Fools’ Day sees more and more brands jumping on the prank bandwagon, but does it really work? This report from the lovely people at Litmus looks at the both sides.
Social media news and articles
- Why Twitter’s Facebook obsession is unhealthy | Last week we referenced some updates Twitter made to the way images are attached to and tagged in Tweets. While this update has been seen as positive in the social media marketing world, are Twitter trying too hard to be like Facebook?
- Measuring your Facebook Page performance (infographic) | We’ve seen a lot of changes to business Pages on Facebook in recent months, some of which have made business Page updates less likely to appear in a user’s timeline. However, it’s still important that you measure the performance of your Page. Check out this infographic from Social Media Today on how you can do just that.
- Google Plus can’t beat Facebook, but can it win second place? | Often thought to be a bit of a ghost town, can Google+ really compete with the big guns of the social networking world? They’re blown out the water by Facebook, but you’ll be surprised by some of their statistics when compared to other, seemingly more popular, social networks.
- Make the most of Twitter: 4 questions to ask before you Tweet | Need help with writing and publishing interesting and engaging Tweets? Social Media Today to the rescue…
Marketing news and articles
- Smartphone and social media usage: men vs. women (infographic) | How does gender impact usage of social media and smartphones? This handy infographic from Entrepreneur shows you exactly where all that time is spent and how it could help your marketing efforts.
- Fooled you: brands roll out the pranks for April Fools’ | April Fools’ isn’t confined to email campaigns. You’ve probably seen pranks on social media, in video form, on company websites, etc. Digiday have taken a look at some of the pranks played by the big brands.
- B2Bs face a mobile-first future | As it stands laptops and desktop computers far outnumber mobile devices used by business professionals, but in just a few years this is predicted to change dramatically. Find out more in this article from eMarketer.
- Patatap | For the musicians out there, I bring you the best keyboard you’ve ever used. It’s one of the simplest, yet most beautiful and enjoyable boredom-busters I’ve found. Simply create a beat and fill your screen with visual delights by pressing keys on your keyboard.
Image of the week
One of Google’s many April Fools’ pranks, the David Hasselhoff photobombing tool for Google+ is simply fantastic. Now you really can hang out with the Hoff himself. How are you going to make your images more #Hoffsome?
That concludes another Rundown Report. Be sure to check out next week’s Rundown Report for more news and interesting articles from the marketing world. Have a great weekend!