Friday lunchtime webinars are here

5 minute read

Join us every other Friday in 2017 for some bite-sized chunks of email marketing wisdom in our new lunchtime webinar series.

Every other Friday we’ll alternate between a guided tour of the platform – great for anyone just starting out or feeling in need of a refresher of some of the features – and selected topics from our blog and Knowledge base – some of the most requested discussion topics on email marketing.


All of the details and online registration can be found on our webinars website page.

In the meantime, here’s a handy summary of what’s in store. All of the webinars run from 1:00 – 1:30 pm on Friday lunchtimes and are free to register and attend. Hope to see you there.

Various Fridays throughout 2017 – check the website for details.
An introduction to the platform
A 30 minute webinar taking you on a guided tour of the platform. It’s repeated regularly so you can find the date that suits you best – and come back again for a refresher.

Friday 20th January 2017
Go organic. Growing a powerful permission database
Learn the importance of growing your database organically and with permission; say goodbye to bought data and hello to improved open rates.

Friday 17th February 2017
Love is: a multi-parameter engagement algorithm
Starting with what engagement means, in this webinar we look beyond open and click-through rates to how to measure engagement over a set period of time.

Friday 17th March 2017
How do you compare? The 2017 email benchmarks
What was your average email open and click through rate last year? How does it compare with others in your industry? Find out as we delve into our 2017 email benchmark report

Friday 7th April 2017
Responsive email design. The mindset and mechanics
Learn more about the process and technology behind responsive email design. Desktop Vs. Mobile and how to ensure your email campaigns look great on both.

Friday 5th May 2017
Email design. What are you looking at?
How do you organise and display your content to give you the very best chance of a successful email campaign? We look at eye tracking, heat maps and more in this email design focused webinar.

Friday 2nd June 2017
Get personal. From a simple greeting to dynamic content
Add a personal touch to your emails with a simple hello, or targeted content based on how your customers interact with your business. From quick wins, to complex solutions, it’s time to get personal.

Friday 30th June 2017
What impacts delivery? What impacts opens?
Wondering why your subscribers aren’t receiving your emails? Looking to drive your email open rates? We discuss delivery and email opens in this webinar.

Friday 28th July 2017
Marketing automation. Why robots do it better
What is Marketing Automation and are you using it? Let automation take the load, giving you more time to focus on those all important business tasks. We’ll discuss this and how to get going with Marketing Automation.

Friday 25th August 2017
API demystified. Creating an integrated data strategy
A straightforward guide to what integration is, how an API works and some of the key concepts and applications you’ll need to get your data driven marketing organised.

Friday 22nd September 2017
Email marketing. Do you survive or thrive?
What’s the difference between surviving as an email marketer and truly thriving? In this webinar we’ll look at six area where it’s easy to move your performance from email survivor to thriver.

Friday 20th October 2017
10 must-have strategies for your eCommerce business
Designing a successful email strategy for an eCommerce business is a big subject. Join us as well look at 10 recommendations to help you get going and find success.

Friday 17th November 2017
Am I average? What’s in my inbox today.
It’s estimated that around 195 billion emails are sent every day to around four billion email addresses. So how does your inbox look? Are they welcome, responsive, personalised? This webinar discusses contents of the average inbox.