Good email design – spotlight on Born Free Foundation

3 minute read

At the end of last year we relaunched our good email design series, featuring both Muddy Paws and Healthcare International. To kick off the new year, today we’re looking at the email design work by the Born Free Foundation.

The Born Free Foundation is an international wildlife charity renowned for its fantastic work in protecting threatened species all over the world. The foundation was set up almost 20 years ago and their website clearly demonstrates how passionate they are about protecting some of the most beautiful animals that walk the earth.

Through the Sign-Up.to system the Born Free Foundation team send news and information to all their subscribers, as well as targeted emails about adoption of specific animals. For example, the email campaign below features Roque the tiger. The colour scheme of this campaign initially caught my eye – I really like the combination and strength of the orange, grey and black. The navigation is placed prominently at the top of the email and is the first thing the recipient will see in the preview pane of their email client. The bold header with clear links to sections on their website is great for boosting web traffic and immediately identifies the sender. This combination is really important to ensure engagement with the campaign.

Within the campaign, the copy is written in a friendly and compelling tone. In addition to this there’s a good balance between copy and images. The team has paid meticulous attention to detail, skillfully matching the header image and subsequent images with their branding.

For any charity or foundation, they require constant support to make a difference to the cause they campaign for. With this in mind the email contains clear calls to action for the reader to renew their animal adoption. Finally, there are links to the Born Free Foundation’s social media pages, including their YouTube channel – allowing readers to click through and learn more about the foundation and the work it does.

What do you think of this email design? Does it tick all the boxes for you? Let us know in the comments box below. If you’re in the process of getting started with your own email creation, why not check out our free email marketing templates?