If your emails aren’t optimised to look great on mobile devices, you’re missing a big opportunity. The coming of mobile marketing as a major channel has long been hyped, but the revolution that’s quietly been taking place has been largely overlooked – email marketing is now mobile marketing.
The progressive adoption of smart phones and tablets has seen a continual rise in the proportion of emails viewed on mobile devices, to the point that it’s now the majority.
In June 2014 we saw 60% of all email opens for Sign-Up.to clients occur on mobile devices.
Email marketers are still catching up though. Based on our latest analysis less than 20% of marketing emails are optimised for mobile. That’s a big opportunity for you to get ahead of your competitors and provide a better experience for you customers.
By using responsive email design, it’s possible to create an email which automatically adjusts to provide the reader with an optimal viewing experience for the device they’re using. Coding responsive emails is quite a challenge though (which is why adoption is still low).
We like a challenge, and we like helping our users get better results even more, so we’ve just added 17 flexible, responsive email templates to our email designer – you’ll find them in your account now. Don’t have an account yet? Open a free trial here.
The templates provide frameworks for newsletters, product emails, announcements and more – that you can easily adjust to match your branding. You can add and remove content blocks and move elements around and we’ll automatically take care of optimising the layout to look great on desktop, tablets and mobile phones.
You can also use our preview tools to see what your email will look like on each device, without having to leave your browser.
Log in to your account now to get started with the new free responsive email templates. We can also produce custom responsive email designs if you need something really specific – get in touch to find out more.