We love the Born Free Foundation!

1 minute read

It’s true. Not only are they a fabulous charity, they are doing some great work with the Sign-Up.to platform… and they are thoroughly nice people too.


A short while ago I visited the brand new Born Free Foundation headquarters to meet up with Senior Support Development Coordinator, Matt Smithers. Matt is part of the marketing team responsible for coordinating new member acquisition and the development of the Born Free supporters’ journey.

He’s been busy using Sign-Up.to for several years and, surrounded by pictures of lions, tigers, elephants and many others, we drank coffee and spent some time talking about what they’ve achieved so far and what their challenges for the future are.

You can read the whole story here.