[VIDEO] – why you need to give attention to your from name and address

Less than a minute read

Following on from Friday’s video on writing great subject lines, today’s short and sweet video features talk of the importance of choosing the right ‘from’ name and address – an easily forgotten area of email marketing.

Find out how giving attention to these details can help boost engagement with your overall campaign. Click the video above or head to our YouTube channel to watch.

We’re looking to create more videos in the new year, so if you have any ideas, send them our way!