Transform your email marketing template in six easy steps

5 minute read

How do you create an effective email marketing template? It’s a tricky one, but this week we launched a fantastic range of Campaign Designer templates aimed at making the process easy for businesses of all shapes and sizes. That’s all well and good you say, but how do you make a template your own? In this post I’ll show you how to transform a simple design in six easy steps. Let’s get started!

Firstly, here’s a quick before and after. You can see the transformed template in full here, and I’ve used the fictional company name ‘Box of Fun’.

Before After

1. Adding your company logo

It’s important that an email campaign design fits around the branding of the company to ensure your customers and prospects recognise who the email is from. In this example the ‘Box of Fun’ logo requires a bright colour scheme, so a blue theme would work perfectly. To use this free template for yourself head to Create and filter by ‘The simple newsletter’ to see all the colour schemes available.

2. Changing the background colour

While grey is a popular colour for our customers, the current background colour doesn’t fit with the branding of ‘Box of Fun’. Using the ‘Colour’ tool in Create I can quickly snazz up the style of this template and match the colour scheme subscribers would be expecting to see.

3. Grabbing the subscribers’ attention

Now that the company logo is in place, and the colour scheme is appropriate, it’s time to make the email personal. Attracting the reader’s interest as soon as possible has got to be high on the agenda, and the header of the email is the perfect place to engage with them. After adding some padding to the logo (click here to see a screenshot of how you can edit this within your account) it’s time to insert the subscriber’s first name – just make sure you set some alternate text if the subscriber information isn’t available.

I’ve taken this one step further by giving the reader the option to unsubscribe if they’re no longer interested in receiving ‘Box of Fun’ emails. While you might think unsubscribes are negative, it’s much better to have a subscriber base made up of people who are actually interested in hearing from you. With a few more text additions this is how the top of the email now looks – much better!

4. Adding engaging content

Before beginning the email creation process you should always think about what you’re trying to achieve with your email – are you hoping for more traffic to your website? More sales? Or perhaps just more interest in your brand? Planning ahead and preparing your content in advance will help you put together an interesting and smart email campaign. Here’s a snapshot of how the email is looking so far:

5. Uploading images

A big part of email marketing is making your campaigns visually appealing, while maintaining a good balance between text and images. Uploading images within a template is a quick and easy process and, as you can see above, we’ve even set out the ideal dimensions for the images you want to include. Don’t worry if your image is too big – we’ll automatically resize the image to ensure the email maintains the correct shape.

6. Don’t forget your social channels

Last but not least give your subscribers the chance to interact with you via the most popular social media channels using our Go social! tools. This will help boost awareness and keep your brand in the forefront of their mind when you pop up in their Facebook or Twitter feed.

And voila, the email campaign is complete!

We hope you’ve found this post useful, and that it’s given you some inspiration for how quickly you can transform one of our free email marketing templates. If you have any thoughts on the Campaign Designer email creation tools leave a comment in the box below!