As the 2014 Ryder Cup tees off today at Gleneagles, it’s time to report on our top five news stories this week.
1. BMW uses the Ryder Cup rivalry in comical ad
BMW has featured Clive Anderson and Greg Proops in their latest advert, which highlights the competitiveness between the Americans and the Europeans surrounding the famous Ryder Cup. As they debate everything and anything from cultural differences to score predictions, they try and settle the oldest rivalry in golf. Click on the video below to watch their discussion. Surely, it’s the taking part that counts not having to win, right?
2. Series of attacks recorded as a result of Shellshock bug
Sadly, thousands of servers have been compromised because of the Shellshock bug and this is expected to rise as the code is shared amongst willing attackers. The bug was found in a tool known as ‘Bash’, which is widely used by Linux open source software and Apple’s OSX system. The control that Shellshock has given attackers, it has been said, is potentially a greater threat than the previous Heartbleed bug discovered in April, earlier this year.
3. The Bendy iPhone frenzy
Although Apple says the issue is rare, some iPhone 6 users have reported that their new gadgets are being bent out of shape. In what is being referred to as ‘bend gate’, the trend was first realised when a user claimed his iPhone 6 plus had bent after carrying it in his front pocket for 18 hours. Brands have jumped on the scandal as an opportunity to advertise, with KitKat leading the pack with its “We don’t bend, we break” tweet. Let’s hope Apple can straighten all of this out…
4. Popularity of online shopping continues for Brits
According to recent research, 45% of British respondents say their purchases online over the next six months will include everything from clothes and accessories to hotel stays. With the fasted-growing slice of the e-commerce market observed in eBooks, computer equipment and motor-related products, Nielsen have stated that the figure of those willing to buy one of these products has tripled since 2011 to 17%. Free delivery and increased security measures are among the variables that have increased consumer willingness to shop online.
5. Sainsbury’s to re-align pricing
Ditching their complicated price mechanics in favour of simpler pricing, Sainsbury’s are moving away from benchmarking their prices against Tesco and looking to Asda instead. They intend to offer more opportunities for shoppers to increase the frequency of their purchases at lower price points as opposed to waiting for promotions to buy the items they want.
Have any other news stories that caught your eye? Drop us a tweet and tell us all about it.