Prepare your marketing for the festive season

3 minute read

We don’t want to be the bearers of bad news, but Christmas is fast approaching. While it might only be September, the Olympics have now finished, summer has been and gone (all too briefly in our opinion!) and the nights are drawing in. To ease you in to the festive season we’ve put together a few handy tips to help you and your business prepare for the final few months of 2012.

1. Get planning. If you haven’t decided on your festive marketing activities, perhaps have a team discussion to help generate some fresh ideas. To start, have a think about last year and what you can learn from it. Have you seen any inspirational ideas? These could be adapted to suit your business and help add some excitement to your online marketing efforts with the potential to attract some interest from new prospects.

2. Sooner rather than later is key. It’s really easy to think “well it’s September, there’s still lots of time” but keeping one step ahead will make tasks stress free. It’s only a matter of time before the clocks change and the Christmas parties begin; try and enjoy them without a feeling of impending doom! We’d really recommend making a weekly plan of action; with 15 weeks to go before Christmas you’ve got a great opportunity to keep tasks small and manageable.

3. Let help you. We have some fantastic tools available to help you run your promotions smoothly. For a start, remember you can schedule your email and SMS sends well in advance. To avoid your social media pages being radio silent you can also schedule your Facebook and Twitter posts – ideal if your office is going to be closed between Christmas and new year.

4. Read around the subject. Over the past few years we’ve put together some really useful guides aimed at helping you get the best from your seasonal online marketing activities. To get started have a read of our 12 tips for Christmas email marketing post. Then follow on with our ‘So much to do, so little time!’ post from last November for some advanced thoughts and ideas.

5. Remember your brand. There’s always going to be a lot of ‘noise’ as Christmas draws nearer but remember to stick to your guns and be true to your branding. Deviating too much from your brand will confuse customers, so try to focus on what’s best for your business.

6. Have fun. ‘Tis the season after all. Have fun with your promotions and let your customers and prospects see the personality and people behind your brand.

We hope that these tips will help get things off to a good start! If you have any questions or thoughts on how best to manage your seasonal marketing activities, please leave a comment in the box below.