Integrated email marketing – all in one place

5 minute read

We’ve been talking a lot lately about data and an integrated data approach to email marketing. It’s a big subject, so in case you missed any of the posts here’s a collection of the main discussion topics – all in one place.

CBG integrations

Coffe break guide to integrationYou might also be interested in our latest guide – ‘Coffee Break Guide to Integrated Email Marketing’ – it’s all of this content and more in a single handy PDF document. It’s free to download from our website.

 

Grow your own organic email list

It takes a little time and effort but organically growing an opted-in subscriber database is the best foundation that your email marketing strategy can have. There are lots of ways of doing it – subscription forms and text-to-subscribe are two of the most common. Read more…

Grow an email database

Why doesn’t Sign-Up.to accept third party data?

Buying or renting third party contact data might seem like a quick way to grow your subscriber audience but there are lots of pitfalls. If you are tempted, here are some of the main things about third party data that you should know. Read more…

Search

We’re all talking about data-integrated marketing

Data is probably your company’s most valuable asset, but the value is not in the data itself – it’s in our ability to extract meaning and usable insight from it. Data-driven marketing is about being audience centric and it’s an important step in our ability as email marketers to provide targeted, relevant campaigns. Read more…

Data driven email

Email data. It might not be big, but it is clever

For most of us involved in email marketing our data isn’t ‘big’, at least not in the normal definitions of BigData. This post looks at the three V’s of the BigData revolution, that’s Volume, Variety and Velocity, and explains why email marketing data doesn’t have to be big to still be really valuable. Read more…

Data (600x170px)

Connected! The hidden value in integrated data

There’s no one solution to data integration but general practice isn’t to bring it all into one place. Effective data integration is about creating connections between complementary applications allowing them to share resources between them. Done well it’s a streamlined, robust solution. Read more…

Connections

API demystified

An API is the ‘digital plumbing’ which allows developers to easily connect data applications together. Most discussions on APIs are aimed at developers already familiar with the subject. For everyone else, here’s a straight forward guide to some of the key concepts and terminologies. Read more…

PMAPI

Integrating email marketing and CRM

Email marketing and CRM are a natural fit, and connecting them together is one of the most valuable marketing actions you can take. This post describes the fundamental aspects of CRM and explains how to integrate Sign-Up.to with popular systems like Salesforce.com and Microsoft Dynamics CRM. Read more…

Integrating email and CRM

Sign-Up.to, Shopify and Magento

Shopify and Magento are two of the most widely used eCommerce applications. Here’s a brief introduction to both systems and a step by step guide on how to connect them up with your Sign-Up.to email marketing. Read more…

SUT-Shopify-Magento

eCommerce strategies for abandoned baskets

Connecting your eCommerce application with Sign-Up.to makes the data associated with abandoned online shopping baskets available to your email marketing. The next step is to design an automated strategy to encourage shoppers to return and complete their purchases. Read more…

Abandoned basket

Integrating Sign-Up.to and WordPress

A huge 59% of the world CMS market relies on WordPress. The Sign-Up.to – WordPress plugin makes it easy to create subscription forms on your WordPress website that transfer data straight into your Sign-Up.to lists.  Here’s a quick guide to help you find, install and set up a WordPress integration. Read more…

WordPress integration

Connected data – in action

Sign-Up.to customers My Family Care and Olympic Holidays both set out to design and create an integrated data environment. Here’s how each company connected their Sign-Up.to email marketing platform to their CRM, reservation and other systems, and the benefits which they gained. Read more…

Integration case studies