98% of the time, it works every time

2 minute read

No, I’m not talking about a new and improved version of the infamous cologne from a certain popular film – I’m talking about email delivery to the inbox when you use Sign-Up.to.

by the beard of zeus still

ReturnPath, the all-around good guys of email delivery and security, have a monitoring system called SenderScore. This builds a reputation for IP addresses based on a number of factors including blacklistings, complaints, spamtrap hits and hard bounces due to unknown email addresses.

Here at Sign-Up, we regularly monitor the SenderScore for our IP addresses. From experience, we’ve found that it’s a great indication of clients getting their strategy wrong – allowing us to step in and offer support and advice to help them get back onto the right track.

Recently, while doing research on the ReturnPath blog, I discovered that they published a benchmark report for SenderScore for 2014. As well as explaining what SenderScore is, this report also explain what it means. Most importantly, IP addresses with high SenderScores experience almost exponentially better inbox placement.

Of all the IP addresses on our main sending channels:

100% of our IPs sit at a SenderScore of 91-100. If you’re a Sign-Up.to client, sending using strict permission marketing best practices, you will experience an average of 92% emails delivered to the inbox (not the junkbox) all of the time.

But wait, there’s more….

16% of our IPs sit at a SenderScore of 99-100. This means that roughly 16% of emails sent out by our clients who are using strict permission marketing best practices will be put into the inbox (not the spam folder) on average 98% of the time. Sweet grandmother’s spatula!

If you reach the inbox more, more subscribers see your emails. More views => more opens => more clicks-through => more return on your investment.

So what are you waiting for? If you’re looking to do some permission-based email marketing, we’d love to work with you.