The Rundown Report: mobile payments, bake off and the selfie phone

2 minute read

As the Great British Bake Off summer show comes to a close, we would like to introduce our top stories of the week past.

1. Mobile phone payments service to roll out in 2015

Large retailers such as House of Fraser, Asda and Sainsbury’s have announced that they’ll be accepting payments for groceries via mobile phones as early as 2015. The mobile payments service Zapp is to be rolled out next year and even major banks like HSBC have signed up to offer consumers the option of paying on their mobile devices.

2. Litmus launch ‘Builder’ for easy email creation

We were pleased to learn of Litmus’ code editor this week. Based on their years of experience in email marketing, it’s designed to help overcome the problems designers often face when building campaigns. The editor even allows you to see desktop and mobile versions of a campaign as you code – pretty impressive!

3. #GBBO tweets up 170 per cent

Bake Off fans have been highly engaged in this year’s series, sharing almost 200,000 show-related photos. There was also a 170% increase on tweets this series; we found it rather amusing to see the catchphrase ‘soggy bottom’ mentioned over 5,000 times!

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4. HTC promotes its Desire Eye to cash in on the ‘selfie’

Cleverly capitalised on the selfie trend, HTC has developed a new handset with a powerful front-facing camera. Named the ‘Desire Eye’, the front-facing camera has the highest resolution on a smartphone and also has an auto-focus feature and the ability to record. Get snapping!

5. Farmer makes cows wear nappies

On a lighter note – a farmer has recently created huge nappies for his herd of cows. After an EU ban of fertilisers on steep hillsides, this creative farmer came up with a rather nifty solution to the problem.

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Have any other news stories caught your eye this week? Drop us a tweet and tell us all about it.