The Rundown Report: How to get your emails opened, big changes at Facebook and music videos get rated

2 minute read

Take a look at our top news stories of the week gone by.

1. Personalisation is the key to email opens  

This article by Direct Marketing News suggests we go back to basics when encouraging subscribers to open emails. Marketing segmentation and personalisation are a key part of this, and there is no harm in asking subscribers to update their preferences or take a short survey to ask ‘how are we doing?’

2. Diesel gets fashionable with behavioural data

Diesel have started to bridge the gap between web and email by paying close attention to the behaviours of their subscribers. You may have seen their latest campaign JOGG + JEANS on billboards and digital poster sites, which has benefited from the behavioural data by marketing with more relevance, creating a better experience for subscribers and brand fans.

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3. Facebook: from gossip to journalism  

We all know Facebook as the gossip bible for our friends, families, colleagues and next door’s dog. But the social media giant has recently put in a bid to become a host for journalistic content, venturing into Twitter style territory.

4. Online music videos get age ratings  

It has been announced that video giants YouTube and Vimeo are to give cinema-style age ratings to music videos. This is part of a government backed scheme to protect children from unsuitable content.

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5. Stag do email chain – weird news of the week  

Joey DiJulio was accidentally added to a stag do email chain, it wasn’t until a couple of months later he fessed up and messaged the other email chain members. What happens next may surprise you…

Have any other news stories caught your eye? Drop us a tweet and tell us all about them.