Another week has flown by, so let’s catch up on three stories that caught our attention this week…
Instagram Stories expands its offering
Instagram Stories now comes with more features, including the option to use links. It’s just for verified accounts, but a full rollout is likely – as IAB reports.
Zuckerberg defends Facebook after US election
After the US election results this week, Zuckerberg has defended his social media platform after stories emerged that fake news on Facebook led to Trump’s surprising win. The BBC has more on this story.
Trump’s email campaign was trumped –
Sticking with the US presidential election, statistics from Direct Marketing News show that while both candidates improved their email engagement rates as their election campaigns went on it was Mrs. Clinton who dominated email traffic in the last 2 weeks, sending 13% more campaigns than her eventual victor.