The Rundown Report: Christmas jumper sales jingling, Instagram and Mulberry’s Christmas ad

2 minute read

As Christmas draws nearer, we’ve got another festive theme for you this week with our top news stories of the week gone by:

1. Christmas novelty jumper sales jingling

The sudden appreciation for Christmas jumpers came in 2011, when retailers saw a staggering like for like increase of 600 percent. The increase in popularity to buy the most outrageous jumper has fashioned a profitable market, one that has seen sales increase by up to 200 percent this year. In the office today, it’s fair to say that we’re fully embracing the trend.

primarkjumpers

2. Retain a customer for life, not just for Christmas

Make sure you retain your customers all year round – so you are not at risk of losing them in the run-up to Christmas. Factors such as surprising your customers, planning early and communicating clearly will all help to retain your customers throughout the year – meaning you’ll have less to fear when competitors come calling during the festive season.

3. Instagram now bigger than Twitter

Instagram has announced it has overtaken Twitter with 300 million users. The company’s CEO Kevin Systrom stated that the company will “continue to grow”. It will be interesting to watch the growth of social media platforms in the coming years.

4. Mulberry launches Christmas viral advert

Following the lead of retailers Sainsbury’s and John Lewis, fashion house Mulberry has created a viral Christmas advert. Mulberry’s humourous advert oversees an English family in the countryside, all trying to impress the eldest daughter. We won’t spoil the advert for you, but the family members compete to offer the best present with each seemingly better than the first.

Mulberry

 

5. Who wants a giant monopoly board for Christmas?

When a man moved into his new home in America recently, he decided to remove the carpet that was based in the main room. When he removed the carpet he discovered that painted onto the floor was a life-size monopoly board. Perhaps this would make a good Christmas present for a friend who loves board games?

Have any other news stories caught your eye? Drop us a tweet and tell us all about them.