This week we’re at the IAB Engage Conference in London. It’s IAB’s (the Internet Advertising Bureau) flagship annual event and one of the biggest dates in the calendar of brand advertisers in the UK.
With the theme of ‘Power and Choice’ the conference speakers range from Matt Bush, Director of Performance at Google, to ex-footballer and Match of the Day host Gary Lineker. We’ll be meeting and greeting Engage Conference delegates in the main entrance hall (stand number 9, immediately opposite IAB’s own exhibition perch).
Sign-Up.to and the IAB
If you’ve received any of IAB’s emails you may already know of our connection. Two years ago Sign-Up.to and the IAB met to discuss how we might work together to take their email marketing to the next level. Today, all of the IAB’s email communications are created and delivered via the Sign-Up.to platform using a series of customised templates created especially for them.
In the words of IAB’s Senior Content Executive, Sara Chetta, “…having the Sign-Up.to design team create our own unique email template allowed us to build in exactly what we needed. All of the text, image and other content type components for our newsletter and other campaigns are already included and the defined themes mean that the IAB style is always consistently applied. From initial concept to finished template the whole design process took just a few days. It is now the starting point for all of our campaign designs…” Read the full IAB case study here…
IAB’s communication schedule typically comprises 10 to 12 email campaigns per month. These include 4 main member newsletters, together with 2 or 3 additional weekly alerts and updates. We love the way their campaigns look and work. Here are just some of their recent messages.
If you are at IAB Engage this week come along and say hello, and if you’d like to discuss designing a custom template for your own email marketing campaigns, let us know. It’s one of our most popular service requests.