NEW - 2018 email marketing Benchmark Report

2018 email benchmarksThe 2018 email marketing Benchmark Report is our 10th annual report on email marketing performance and now with 62 pages contains more analysis and discussion than ever before.

For our 2018 benchmark report we analysed billions of emails sent through the platform between 1st January and 31st December 2017 – from a range of SME and enterprise organisations and public sector departments.

What's included in the 2018 report

– Key performance indicators for each sector
– Open rate analysis
– Click-through (CTR) and click-to-open (CTO) analysis
– Unsubscribe and unsubscribe-to-open (UTO) rates
– Delivery and bounces
– Historical trends, and changes for each sector
– Desktop vs mobile device performance
– Automated vs non-automated campaign performance
– Sends frequencies by week, day and hour
– 62 pages of analysis, comment and guidance

Looking for last year’s (2017) report? It’s still available here.

Looking to improve your performance?
Join our free seminar

A guided tour through 10 best-practice areas of email marketing. Discovery Mornings are suitable for all levels of experience and for users of any email marketing platform – held regularly in central London and free to attend.

  • Permission – what is it? The law. How do you get and use it?
  • Data management – building high quality email subscriber lists
  • Email design – if, how and when is design important?
  • Delivery – how to optimise your chance of successful delivery and open
  • Analysing performance – which metrics to use and what they mean
  • Data integration – linking email marketing with other data applications
  • Marketing automation – how to create automated campaigns
  • Subscriber profiling – forget data, think usable ‘insights’
  • Personalisation – from simple to more advanced campaign personalisation
  • Capability – bringing it all together

Dates and registration

2018 Benchmark Report

Sign Up for all our news, guides and events