NEW - 2018 email marketing Benchmark Report

2018 email benchmarksThe 2018 email marketing Benchmark Report is our 10th annual report on email marketing performance and now with 62 pages contains more analysis and discussion than ever before.

For our 2018 benchmark report we analysed billions of emails sent through the platform between 1st January and 31st December 2017 – from a range of SME and enterprise organisations and public sector departments.

How do you compare? - included in the 2018 report

– Key performance indicators for each sector
– Open rate analysis
– Click-through (CTR) and click-to-open (CTO) analysis
– Unsubscribe and unsubscribe-to-open (UTO) rates
– Delivery and bounces
– Historical trends, and changes for each sector
– Desktop vs mobile device performance
– Automated vs non-automated campaign performance
– Sends frequencies by week, day and hour
– 62 pages of analysis, comment and guidance

Looking for last year’s (2017) report? It’s still available here.

Looking for previous year’s (2010-2016) versions of the report? They’re available in our archive.

2018 Benchmark Report

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