2016 email marketing benchmark report
When you’re running a business in the UK, it can be difficult to find meaningful data to measure your marketing against. Reports on big businesses and US firms just aren’t that useful for most UK organisations. That’s why we created our UK email marketing benchmark. The 2016 report is our 8th annual report and contains more analysis and discussion than ever before.
For our 2016 benchmark report we analysed billions of emails sent through the Sign-Up.to platform between 1st January and 31st December 2015. These campaigns are from a range of small-to-medium-sized UK organisations and public sector departments.
Looking for the latest version?
Our 2017 Benchmark report is now available. Find the 2017 report here.
Or… download the 2016 report using the form opposite.
• Open rate analysis
• Click-through rate (CTR) analysis
• How results for automated emails compare
• Campaign engagement
• Unsubscription rates
• Subscriber loyalty
• What’s changed?
• How do open rates vary by device type (mobile/desktop)?
Key email metrics by industry sector
Looking for previous year’s versions of the report? They’re available in our archive.